Podcast listeners want bespoke ads, not repurposed radio ads

Research from Acast reveals that podcast listeners prefer ads tailored to the format.

ValVades ValVades
Apr 8, 2022 - 21:04
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Podcast listeners want bespoke ads, not repurposed radio ads

Research from Acast reveals that podcast listeners prefer ads tailored to the format.

by Shauna Lewis

Two podcast hosts talk to each other with their equipment set up.Acast: company surveyed 1,800 podcast listeners across the UK, US and Sweden

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