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9 ways marketers can lure the best creative agencies

9 ways marketers can lure the best creative agencies

You want them to say “yes” to an attractive opportunity—not “no” to an ugly process.

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NFL and college football marketing—tracking brand moves

NFL and college football marketing—tracking brand moves

All the latest football marketing news, including ad moves, endorsement deals and...

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Walmart launches Rewards, giving shoppers more deals while brands get more data

Walmart launches Rewards, giving shoppers more deals while...

Walmart Rewards fueled by Ibotta should sweeten pot for advertisers like P&G...

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MioTech appoints president in pursuit of strategic expansion

MioTech appoints president in pursuit of strategic expansion

Jack Lin joins the ESG data and intelligence company to lead its strategic growth...

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Crypto ad ban in Singapore: How have platforms changed their marketing strategy?

Crypto ad ban in Singapore: How have platforms changed...

Even though cryptocurrency adoption has grown exponentially globally, Singapore...

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Simmons & Simmons announces arbitration hire

Simmons & Simmons announces arbitration hire

Benson Lim has joined the law firm in Singapore and expects more arbitration cases...

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Citi appoints CEO for Hong Kong & Macau

Citi appoints CEO for Hong Kong & Macau

Aveline San replaces Angel Ng, following her appointment as Asia head of Citi Global...

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ANZ announces senior capital markets recruits

ANZ announces senior capital markets recruits

The bank has secured talent from Bank of Americ, ING and SocGen. Newly appointed...

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72andSunny hires CPB’s global CEO to lead North America

72andSunny hires CPB’s global CEO to lead North America

Stagwell chief Mark Penn says plans for CPB will be "shared soon."  

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Moderna's new US Open sponsorship extends marketing push beyond COVID vaccine

Moderna's new US Open sponsorship extends marketing push...

Moderna will use Billie Jean King to promote itself as a "disruptor" in the science...

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See Champs Sports' new back-to-school campaign from Orchard

See Champs Sports' new back-to-school campaign from Orchard

Ads are the retailer's first from Orchard, formerly Lightning Orchard, under new...

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Twitter whistleblower complaint could help Elon Musk in legal battle

Twitter whistleblower complaint could help Elon Musk in...

Twitter’s former head of security alleges that the company failed to disclose the...

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CBS to air NWSL championship game in primetime, marking first for the league

CBS to air NWSL championship game in primetime, marking...

CBS is moving the National Women's Soccer League championship game from a midday...

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Brand purpose during a recession—4 reasons to protect it

Brand purpose during a recession—4 reasons to protect it

Marketers shouldn’t risk long-term investments in customer affinity or inadvertently...

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Small businesses on TikTok—5 strategies to go viral

Small businesses on TikTok—5 strategies to go viral

Small business owners weigh in on what worked for their most popular TikTok videos.

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GM names Majority a diverse agency of record focused on EV adoption

GM names Majority a diverse agency of record focused on...

Small agency joins roster for giant automaker to work on electric vehicles.