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HKEX confirms plans for London office
London will mark the location of HKEX’s second office outside of Asia, after New...
Nike and Starbucks show how brands are rethinking NFTs
After crypto crumbled, marketers are taking a different approach to Web3 assets,...
What long-form TikTok videos mean for brands' future social...
With the correct approach, brands can emulate the success of Hilton’s video with...
Global ad spending growth will slow as economic concerns...
Despite continued expansion, the U.S. market fell from third fastest growing market...
Redefining addressable for today’s advanced TV ecosystem
With the ability to tie CTV exposures to sales outcomes, addressability is positioned...
Bud Light Seltzer doesn't contain beer, brand says in first...
Anheuser-Busch InBev brand tries to overcome misconception as seltzer category struggles.
FinanceAsia Awards 2022-2023 – open for entry
We would like to invite market participants to submit entries to the 27th iteration...
Nielsen and rivals get new guidelines from industry for...
Network-backed Joint Industry Committee gets big agency backing, but certification...
Benjamin Moore targets TikTok with household objects in...
Paint brand Benjamin Moore aims to loosen up, and find new audiences, beginning...
Coke’s ‘Masterpiece’ campaign brings Warhol and other classic...
”Real Magic” spot highlights masters and emerging artists.
