Classifields ads
Behind The Farmer’s Dog’s unusual path to Super Bowl glory
Teressa Iezzi and Sophie Forman crafted an emotional story—but it was never supposed...
Dr. Eric Whitaker on how Black creativity can change lives
The executive chairman of Zing Health shares his thoughts on the making of Project...
It’s time for agencies to stop giving category exclusivity...
6 ways advertisers can be assured of confidentiality and discretion.
Wunderman Thompson hires Ellie Bamford as chief strategy...
Bamford recently left R/GA, where she was global head of media and connections.
LeBron James helps PepsiCo take Lifewtr in new creative...
The ‘More to Life’ campaign highlights the star’s off-court passions as PepsiCo’s...
MRM names new global president
Bradley Rogers takes on position and will maintain his role as global chief operating...
How PR agencies are using AI
Although AI has been used in PR for a while, tools from Edelman, Stagwell and others...
How Procter & Gamble's media strategy changes the role...
P&G expands reach, cuts costs, automates more and wants media shops to find...
Innocean USA names Jason Sperling CCO as he returns to...
Former Honda creative lead at RPA will take the reins on Hyundai, after several...
Movie trailers in Super Bowl 2023 highlight studios' need...
This year’s Big Game saw several studios promoting flashy films, with some yielding...
