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Mayer Brown adds restructuring counsel in Hong Kong

Mayer Brown adds restructuring counsel in Hong Kong

Koichiko Jul 26, 2022 0 19

Ben McCosker joins the US-based law firm from Campbells.

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Singapore lays out guidelines for inaugural sovereign green bond issuance

Singapore lays out guidelines for inaugural sovereign green...

Fransebas Jul 26, 2022 0 19

The new legal framework which requires the public sector issuer to spell out the...

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Why Madewell shifted ad spend to TikTok despite bigger Instagram reach

Why Madewell shifted ad spend to TikTok despite bigger...

ValVades Jul 26, 2022 0 22

Jortcore campaign taps influencers to promote jean shorts and sustainability.

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Nike awards $1 billion media account to PMG and Initiative

Nike awards $1 billion media account to PMG and Initiative

UsenB Jul 26, 2022 0 19

PMG will handle North American media duties as well as global digital capabilities,...

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Coca-Cola tops earning estimates, expects higher prices to continue

Coca-Cola tops earning estimates, expects higher prices...

Tfoso Jul 26, 2022 0 79

Coca-Cola Co.’s second-quarter sales exceeded expectations and the company raised...

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Unilever increases brand marketing spend, raises prices to combat inflation

Unilever increases brand marketing spend, raises prices...

Troov Jul 26, 2022 0 81

Unilever Plc said it’s still pushing up prices as it faces the biggest cost surge...

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McDonald's sales top estimates on higher prices, value menu items

McDonald's sales top estimates on higher prices, value...

Koichiko Jul 26, 2022 0 80

McDonald’s reported sales that topped estimates as consumers continue eating out...

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NFL+ opens new connected TV play for league in streaming wars

NFL+ opens new connected TV play for league in streaming...

Kass Jul 25, 2022 0 24

NFL launches a two-tiered subscription app even as it carves up digital and broadcast...

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Pitch Your City returns to Small Agency Conference—this year on TikTok

Pitch Your City returns to Small Agency Conference—this...

UsenB Jul 25, 2022 0 19

Agencies have the chance to win tickets to the 2023 event with a TikTok challenge.

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‘Shark Week’ is here—and Google, Microsoft, Apple, Meta, Amazon report earnings: The Week Ahead

‘Shark Week’ is here—and Google, Microsoft, Apple, Meta,...

Fransebas Jul 25, 2022 0 56

Marketing and media events to watch in the next seven days.  

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8 social media teams to watch

8 social media teams to watch

Konoly Jul 25, 2022 0 34

A look at the brands making a splash on social.

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Watch the newest commercials from Google, Mattress Firm, Huggies and more

Watch the newest commercials from Google, Mattress Firm,...

Konoly Jul 23, 2022 0 37

Mattress Firm shows us a Las Vegas-like place it calls the Land of Junk Sleep as...

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Twitter's ad revenue barely grew in period marked by Musk

Twitter's ad revenue barely grew in period marked by Musk

Lynk Jul 22, 2022 0 23

Overall second-quarter revenue fell 1%, as Twitter pursues court case to force Musk...

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Making sense of influencer marketing measurement, plus bullish holding company forecasts: Datacenter Weekly

Making sense of influencer marketing measurement, plus...

Aliver Jul 22, 2022 0 22

Also: Your guide to Ad Age Leading National Advertisers 2022, macroeconomic news...

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Canned cocktails are the drink of the summer—behind the surge and marketing fueling it

Canned cocktails are the drink of the summer—behind the...

Tekef Jul 21, 2022 0 58

The strategy behind the new wave of portable cocktails and spirit-based seltzers,...

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How Netflix turned a simple billboard into a social media star

How Netflix turned a simple billboard into a social media...

FrankLin Jul 21, 2022 0 69

A deep dive into Netflix's Sunset Boulevard marquee that has expanded to other corners...