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DTC brands on TikTok are preparing for the app's possible...
Despite the chatter about TikTok, some DTC brands aren't overhauling their social...
Watch the newest commercials from Rothy’s, T-Mobile, HSN...
DTC fashion brand Rothy’s says that because it uses thread knit from 100% recycled...
Why law firm CMOs are taking on more diversity responsibilities
Corporate clients increasingly are demanding diverse attorney teams and legal advice...
How TikTok is talking with brands and agencies about the...
The platform hosted a “Beyond Brand Safety” meeting with brands and advertisers...
What does Web3 mean for brands? Find out May 9 and 10
What you need to know about the 2023 Ad Age Web3 Marketing Summit.
Black marketers in advertising—why diversity leads to increased...
Benefits include a pipeline for new talent and a halo effect among other demographic...
AB InBev is Cannes Lions Creative Marketer for the second...
Cannes Lions cites AB InBev’s ‘commitment to creativity’ in honoring its first repeat...
Macy’s embraces TikTok’s main character energy as it seeks...
The TikTok trend, which encourages people to romanticize their day-to-day lives,...
Inside TikTok's battle for brands and why some agencies...
The hot social app is striking some deals directly with advertisers—sidestepping...
