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Powerade and Propel try new marketing approaches in sports drink wars

Powerade and Propel try new marketing approaches in sports...

Powerade launches new campaign under Bodyarmor umbrella while Propel reaffirms its...

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3 programmatic channels to supercharge audience engagement

3 programmatic channels to supercharge audience engagement

Programmatic advertising allows advertisers to create cohesive experiences across...

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Why Albertsons is uniting its 24 grocery chains with one message in its first big push from Anomaly

Why Albertsons is uniting its 24 grocery chains with one...

Albertsons is rolling out a unifying marketing approach for its 24 grocery banners.

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Why oversimplifying identity is harmful to marketing strategy

Why oversimplifying identity is harmful to marketing strategy

Brands should use cultural participation—instead of acculturation—to anticipate...

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Deal of the Month: UOB opens the Singapore dollar bond market in 2023 with AT1 bond

Deal of the Month: UOB opens the Singapore dollar bond...

The return of this flagship monthly FA feature sees the editorial team highlight...

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Alvarez & Marsal (A&M) bulks up China transaction advisory practice

Alvarez & Marsal (A&M) bulks up China transaction...

The firm has added 40 new executives – including eight partners – from rival, EY,...

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Government appoints new HKEX board members

Government appoints new HKEX board members

Former executives from the HKMA and SFC will replace outgoing HKEX board members,...

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Meet FinanceAsia's Editorial Board

Meet FinanceAsia's Editorial Board

FA is delighted to present the nine members of the publication's inaugural Editorial...

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HSF establishes Australian arbitration hub

HSF establishes Australian arbitration hub

The Melbourne-headquartered hub marks the firm’s second dedicated sector-specific...

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How ChatGPT can help brands find creators—and why it isn’t ready to replace them

How ChatGPT can help brands find creators—and why it isn’t...

The tech could help as a thought-starter, but won’t be replacing creators anytime...