Watch live at 12:30 p.m. ET: Wieden+Kennedy global CEO on the agency's plans, new business across the industry and more
Neal Arthur discusses the future of big advertising moments like the Super Bowl, remote work and more.
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Prior to the CEO role, Arthur served as chief operating officer of the agency and earlier he led the W+K New York office as a managing director. Before joining W+K, Neal spent time as a senior brand strategist at Fallon, and brand and innovation consultancy Red Scout. Before advertising, he was a kindergarten teacher, a Java developer at Netscape, and a law school student—for one day.
In the past year, the independent agency has had a number of executive departures, new hires, and promotions. Most notably, the agency’s co-founder Dan Wieden died last fall.
W+K has added new accounts including Allstate and a global remit for Ford as well as expanded its footprint into Mexico. Arthur will discuss what such changes mean for the iconic agency moving forward.
