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5 ways to make trust central to your influencer strategy
Influencer marketing works only if your influencers are trusted by the target audience,...
MRM New York expands creative bench with 11 new hires
IPG shop adds a cultural anthropologist role and names a head of design and experiences.
Digital still a draw for infrastructure investors
Asian investors continue to favour the digital infrastructure sector despite rising...
Allen & Overy poaches Linklaters veterans for Corporate...
The hire of Gilbert Li and Iris Yeung from a top-tier rival law firm will strengthen...
AirCarbon Exchange moves to standardise carbon trading
Through a new contract, AirCarbon Exchange (ACX) aims to establish global reference...
Citi names head of Equity Capital Markets for Australasia
Robert Jahrling has been promoted from co-head of Equity Capital Markets (ECM) in...
From niche to norm in sustainable finance
An ANZ-sponsored roundtable – jointly held in Hong Kong, Singapore, Sydney and Auckland...
Anderson .Paak on his Vans collab, brands that make him...
Anderson .Paak, the eight-time Grammy-winning artist, sat down with Ad Age for a...
Ogilvy hires Menno Kluin as New York chief creative officer
The former U.S. chief creative officer at Dentsu Creative takes the helm at the...
Agencies need to sell products, not services
It’s time to reset our terms and restore the lost emphasis on output.
How razor brand Billie is normalizing body hair
Georgina Gooley, co-founder of women's razor brand Billie, discusses accessible...
‘Thor’ hits theaters and ESPN airs Wimbledon finals: The...
Marketing and media events to watch in the next seven days—plus, can you guess which...
NielsenIQ to merge with GfK expanding reach for retail...
This is the latest measurement private-equity deal.
Meta slashes hiring plans as Zuckerberg warns employees
Meta Platforms Inc. warned all staff to brace for a severe economic downturn.
Watch the newest commercials from Brooklinen, McDonald’s,...
Guitar Center says, “Light up your creativity.”
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