Classifields ads
Best and worst of TV upfronts 2022
A whirlwind week of in-person ad pitches had a lot of winners—and more than a few...
5 takeaways from the 2022 TV upfronts
Measurement, alternative currencies and shoppables were largely underplayed, despite...
Kohl’s CMO to exit as retailer pursues sale
Kohl's CMO of five years, Greg Revelle, will leave the business next month as Kohl's...
5 ways agencies should handle the pitch process—according...
Search consultants from SRI, R3, JLB and Roth Ryan Hayes offer advice for what works—and...
The top 5 brand TikToks you need to know about right now
Ad Age's take on the top brand TikTok videos of the past month.
First-party data—how loyalty apps can capture actionable...
5 ways to put brands on the path to data collection success.
How agencies are prioritizing mental health two years into...
From "fuck it" days to personalized health platforms, here are just a few ways agencies...
Deutsch New York hires FCB’s Samira Ansari as chief creative...
The ad vet of more than two decades led award-winning work for Michelob Ultra, U...
Why crypto payments could be a powerful marketing tool
Cryptocurrencies grant brands better access to audiences and commerce in Web3.
How Procter & Gamble and Unilever are extending LGBTQ+...
CPG titans see need for year-round work and links to brand strategy, as anti LGBTQ+...
Fall TV schedules downplayed as networks focus on streaming...
Fox withheld its schedule while ABC emphasized its lineup, and advertisers don’t...
TikTok’s new ad feature to help brands find smaller creators
Branded Missions will see brands share a brief with the creator community as a way...
Temasek subsidiary Fullerton tokenises PE fund on ADDX
Fullerton joins Hamilton Lane and Partners Group in tokenising funds on the platform,...
Barclays appoints APAC head of Markets
Hossein Zaimi will replace Matt Pecot, whose retirement from the bank was announced...
Linklaters Indonesia adds corporate partner to association...
Teguh Arwiko joins the corporate practice of Linklaters association firm, Widyawan...
Ashurst appoints managing partner in Singapore
Global finance partner Jean Woo takes on the leadership role in the Southeast Asian...
