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Metaverse at Cannes—marketers show off virtual worlds on the Croisette

Metaverse at Cannes—marketers show off virtual worlds on...

JimMin Jun 22, 2022 0 34

From recreations of the French Riviera to beach-themed parties on virtual yachts,...

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Cannes is back! (Or is it?)

Cannes is back! (Or is it?)

MikeTyes Jun 21, 2022 0 27

Ad Age Amp leaders weigh in on Cannes 2022's focus on sustainability; DE&I;...

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How a viral cleaning brand is using TikTok to reach Gen Z with videos making fun of advertising

How a viral cleaning brand is using TikTok to reach Gen...

KickT Jun 21, 2022 0 33

Scrub Daddy's 'self-aware' content has helped it rack up 1.8 million followers on...

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How AI can fix bias in data—IBM, WPP and Delta are creating a roadmap for algorithms

How AI can fix bias in data—IBM, WPP and Delta are creating...

Astrong Jun 21, 2022 0 29

IBM offers bias mitigation tools free; WPP seeks cases to convince brands and sees...

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Why post-cookies performance marketing is a sure thing

Why post-cookies performance marketing is a sure thing

Hollif Jun 21, 2022 0 18

Performance marketing makes it possible for advertisers to drive consumers through...

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Dentsu unites creative shops in sweeping reorganization

Dentsu unites creative shops in sweeping reorganization

Hollif Jun 20, 2022 0 26

Holding company consolidates DentsuMB, 360i and Isobar into Dentsu Creative.

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TikTok tells brands at Cannes how it aims to win millions of advertisers

TikTok tells brands at Cannes how it aims to win millions...

Troov Jun 20, 2022 0 29

TikTok execs talk brand safety, shopping, the creator economy, and how they caused...

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Cannes Lions 2022—live updates from advertising’s biggest festival

Cannes Lions 2022—live updates from advertising’s biggest...

UsenB Jun 20, 2022 0 20

The advertising world convenes again at the Cannes Lions International Festival...

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Brands and Pride Month—four ways to make rainbow-washing a thing of the past

Brands and Pride Month—four ways to make rainbow-washing...

Aliver Jun 20, 2022 0 31

LGBTQ+ consumers can tell the difference between empty gestures and genuine brand...

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Cannes in the metaverse—why McCann is building a virtual gallery for the Croisette

Cannes in the metaverse—why McCann is building a virtual...

BigThink Jun 20, 2022 0 35

The space will house the agency's top campaigns.  

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Cannes Lions 2022: How young creatives can make the most of the festival

Cannes Lions 2022: How young creatives can make the most...

Tekef Jun 18, 2022 0 21

3 strategies to explore opportunities and gain a competitive edge.

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WWE CEO Vince McMahon to step back during misconduct probe

WWE CEO Vince McMahon to step back during misconduct probe

Koichiko Jun 18, 2022 0 21

McMahon will retain his responsibilities related to the company’s creative content...

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Frito-Lay inks 2022 World Cup sponsorship deal

Frito-Lay inks 2022 World Cup sponsorship deal

Konoly Jun 18, 2022 0 24

First-ever salty snack partnership will bring digital promotions and FIFA-branded...

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Instagram looks to recent graduates to expand creator pool

Instagram looks to recent graduates to expand creator pool

JimMin Jun 18, 2022 0 20

A new digital ad encourages them to 'make good art.'

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What AB InBev’s Super Bowl pullback means for Big Game marketing

What AB InBev’s Super Bowl pullback means for Big Game...

KickT Jun 18, 2022 0 22

The Big Game will look a lot different next year with the brewer lowering its ad...

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Publicis makes metaverse hires, adding four execs to focus on Web3

Publicis makes metaverse hires, adding four execs to focus...

Aliver Jun 17, 2022 0 19

This comes after the holding company unveiled a new chief metaverse officer, which...