Classifields ads
Wunderman Thompson hires Ellie Bamford as chief strategy...
Bamford recently left R/GA, where she was global head of media and connections.
LeBron James helps PepsiCo take Lifewtr in new creative...
The ‘More to Life’ campaign highlights the star’s off-court passions as PepsiCo’s...
MRM names new global president
Bradley Rogers takes on position and will maintain his role as global chief operating...
How PR agencies are using AI
Although AI has been used in PR for a while, tools from Edelman, Stagwell and others...
How Procter & Gamble's media strategy changes the role...
P&G expands reach, cuts costs, automates more and wants media shops to find...
Innocean USA names Jason Sperling CCO as he returns to...
Former Honda creative lead at RPA will take the reins on Hyundai, after several...
Movie trailers in Super Bowl 2023 highlight studios' need...
This year’s Big Game saw several studios promoting flashy films, with some yielding...
How PurposeBuilt Brands plans to battle bigger rivals
Company that put purpose in its name enlists new agency Hanson Dodge to unleash...
Inside Squigs beauty brand's rapid rise using TikTok marketing...
Ulta, Urban Outfitters and NBC’s “Today” have given the 11-month-old brand their...
Haribo hires Colle McVoy for U.S. retail marketing
Haribo hopes to become the go-to gummy brand in American stores.
