Classifields ads
TV upfronts 2022—what brands should expect from ad pitches
Measurement alternatives, shoppable ads and new streaming opportunities will be...
How job site Monster is recasting itself following 'The...
Monster's first campaign from Arnold aims to attract younger job seekers and those...
3 keys to the ‘evolutionary revolution’ in multiscreen...
Multiscreen TV marketing today represents an evolution that requires a holistic,...
Asian representation is slowly growing in TV shows, Nielsen...
Nielsen's latest insights report, which also show increased family viewing, was...
TikTok positions itself as a complement to TV advertising
New study from the social media giant shows viewers remembered a brand better if...
Don’t try to change creators. Just pick the right ones...
Marketers are seeing greater success with niche creators hyper-focused on specific...
New Hispanic data graph closes gap in representation in...
TelevisaUnivision identity graph addresses data inequities that are keeping the...
Watch live at 1 p.m. EDT: Edward Norton talks media measurement
The actor and co-founder of EDO to discuss the state of media measurement and how...
Win your next pitch by treating it like a first date
Hoping to make a lasting impression? Lead with your partner’s needs and interests.
Bitstamp appoints new global CEO
JB Graftieaux is promoted from Europe CEO and succeeds Julian Sawyer, who was in...
Mayer Brown grows international arbitration practice with...
Kay-Jannes Wegner is to join Mayer Brown’s Singapore office amid strong demand for...
Citi boosts Australian markets and research capabilities
The bank has announced eight appointments within its Sydney office.
Peloton reports deeper loss than expected amid marketing...
The results suggest Peloton’s comeback effort is still a long way from taking hold.
Why automation-enabled time savings is a gateway to growth
Automated time savings is a pathway to growth, enabling businesses to cut down hours,...
NBCUniversal looks to the metaverse, QR codes and AR to...
Media giant leans on shoppable ads to drive commerce for brands.
Hollywood urged to recognize disabled people in new campaign
Billboards created by an all-disabled creative team wants Hollywood to make a change.
