Why Verizon is breaking Super Bowl streak in favor of a post-game ad
Verizon breaks a five-year run of in-game ads.
Fransebas
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The spot, which was created with The Community agency, outlines a new Verizon NFL initiative: a private wireless network that helps coaches better communicate with each other in NFL stadiums across the country.
The creative is mostly explanatory. As the camera pans over an empty stadium, a narrator explains that even after the Big Game ends and the last fan leaves, Verizon is still working on the next big football innovation. From there, viewers can see stills of coaches communicating with each other via headsets as the narrator explains how the new coach-to-coach communication technology works.
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