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Why Nielsen rival iSpot is investing millions in TVision...
TV measurement panel provider TVision has closed an investment round led by iSpot.tv.
NBCUniversal’s Linda Yaccarino on why identity is the TV...
The NBCUniversal ad sales and partnerships chairman discussed why the ecosystem...
How Netflix and Disney+ can fix ad-supported streaming
Streaming-service ads are boring, repetitive and unpersuasive, say Harris Poll respondents.
McDonald’s TikTok-friendly World Cup campaign is its largest...
See the effort from Wieden+Kennedy NY, which includes “Ted Lasso” star Jason Sudeikis,...
Audio: the soundtrack of our daily rituals
For brands, understanding audio’s role in our daily rituals unlocks new opportunities...
Nearly 40% of brands likely to ditch their agency within...
SetUp’s Marketing Relationship Survey solicited input from both advertisers and...
Droga5 names chief strategy officers as the agency 'rebuilds’...
A little more than a year after its founder headed to Accenture, the agency looks...
Horizon hires Momentum CEO and former Turner president...
The new division will merge with Horizon's existing sports shop and new metaverse...
Nielsen accreditation status to remain suspended
An MRC audit committee voted on the status of the measurement behemoth.
Disney to freeze most hiring and make other cost-cutting...
The cost cuts follow a wider loss in Disney's streaming business that led to its...
