Classifields ads

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See Mercedes’ ‘Avatar’ ad as hype begins for blockbuster movie sequel

See Mercedes’ ‘Avatar’ ad as hype begins for blockbuster...

The automaker latches on to the film’s progressive themes in bid to boost green...

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World Cup bans stadium alcohol in blow to Budweiser

World Cup bans stadium alcohol in blow to Budweiser

Qatar makes-last minute reversal, potentially harming Anheuser-Busch InBev sponsorship.

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Uber's new holiday spot offers people an escape from family drama

Uber's new holiday spot offers people an escape from family...

“Dramedy” ad and Instagram campaign by Johannes Leonardo is part of Uber’s newly...

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Navigating economic challenges—why brands should study the recession of 1981, not 2008

Navigating economic challenges—why brands should study...

Marketers need to build trust with consumers at a time when price pressure is high.

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What happens when a creative goes undercover as a businessperson

What happens when a creative goes undercover as a businessperson

Three lessons from my first year at Ogilvy.

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How streaming TV is bracing for a recession

How streaming TV is bracing for a recession

From creative marketing to ad innovation, here’s a look at how streamers are tackling...

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Rethink hires Saatchi NY creative chief Daniel Lobatón as New York CCO

Rethink hires Saatchi NY creative chief Daniel Lobatón...

Peruvian-born creative Daniel Lobatón was behind 'It's a Tide Ad' and other campaigns.

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Kristen Cavallo adds MullenLowe global CEO title

Kristen Cavallo adds MullenLowe global CEO title

Kristen Cavallo retains her CEO post at Martin Agency while MullenLowe Chairman...

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The top 5 food and beverage marketing ideas you need to know about now

The top 5 food and beverage marketing ideas you need to...

Ad Age's ranking of the most interesting and innovative recent food and beverage...

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Meet the new C-suite power couple—the CMO + the CIO

Meet the new C-suite power couple—the CMO + the CIO

CIOs are the guardians of customer data on which growth depends. CMOs must team...