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EQT to acquire Baring Private Equity Asia for $7.5 billion

EQT to acquire Baring Private Equity Asia for $7.5 billion

The transaction, expected to close in Q4 of 2022, will bring EQT’s AUM in Asia to...

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Anti-graft probes position Chinese banks in tight spot

Anti-graft probes position Chinese banks in tight spot

Chinese banks have been ordered to lend more, but fear anti-corruption investigations.

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NBCU certifies first round of Nielsen measurement alternatives

NBCU certifies first round of Nielsen measurement alternatives

NBCUniversal is certifying eight companies in audience measurement—and Nielsen didn't...

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Kristen Bell enters the ad biz with Dunshire Productions 

Kristen Bell enters the ad biz with Dunshire Productions 

The actor and entrepreneur partners with her Hollywood collaborators to bring fun...

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PepsiCo enlists TikTok star Khaby Lame for Nitro Pepsi debut

PepsiCo enlists TikTok star Khaby Lame for Nitro Pepsi...

‘A Smoother Way to Soda’ features the comic TikTok star showing, not telling, the...

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Why app marketers need comprehensive streaming data

Why app marketers need comprehensive streaming data

The Samsung Ads Streaming Index provides marketers actionable insights for engaging...

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Last call for Ad Age Leading Women 2022 nominations

Last call for Ad Age Leading Women 2022 nominations

Entries close March 29 for awards honoring female leaders from the U.S., Europe...

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FTX partners with Naomi Osaka in an effort to attract more women to crypto

FTX partners with Naomi Osaka in an effort to attract more...

Osaka is the platform’s latest brand ambassador.

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Nielsen rejects acquisition offer from private equity group

Nielsen rejects acquisition offer from private equity group

Nielsen said the offer “significantly” undervalued the company.

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How to deliver privacy-first personalized experiences via TV

How to deliver privacy-first personalized experiences via...

Streaming TV is booming due to opt-ins and personalized content, demonstrating how...

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OMG North America names new CEO as Scott Hagedorn departs

OMG North America names new CEO as Scott Hagedorn departs

Ralph Pardo will take the reins; Hagedorn will serve out his contract at Omnicom...

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Secure your table for Ad Age’s A-List and Creativity Awards Gala

Secure your table for Ad Age’s A-List and Creativity Awards...

Tickets are going quickly for our celebration of the ad and marketing industry's...

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Why stopping Russian sales is harder for food and drug brands

Why stopping Russian sales is harder for food and drug...

Several Chicago companies, from Mondelez to Abbott, continue some operations in...

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Watch the newest commercials from Visible, KeyBank, Zola and more

Watch the newest commercials from Visible, KeyBank, Zola...

KeyBank says it’s “so invested in our communities” because “they’re our communities,...

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Nestle draws heat for stance on Russia—and other marketing losers (and winners) of the week

Nestle draws heat for stance on Russia—and other marketing...

Nestle draws heat for stance on Russia, Sheets & Giggles gets creative with...

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Agency news you need to know this week

Agency news you need to know this week

Dave & Buster’s 0 SPF sunscreen, Black creatives make their voices heard, and...