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YouTube finally gets measurement accreditation with DoubleVerify

YouTube finally gets measurement accreditation with DoubleVerify

Approval for using Google's Ads Data Hub delivers on advertiser push for independent,...

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Metaverse platform The Sandbox looks to raise funds at $4 billion valuation

Metaverse platform The Sandbox looks to raise funds at...

The company is looking to raise about $400 million from both new and existing investors.

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How the new viewing habits of families benefit advertisers

How the new viewing habits of families benefit advertisers

By understanding how kids’ TV content consumption is changing, marketers and advertisers...

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Disney, Tesla top emotional consumer bond ranking

Disney, Tesla top emotional consumer bond ranking

Entertainment and media brands surged during the pandemic, according to new ‘brand...

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Publicis Groupe's Le Truc hires Ogilvy's Marcos Kotlhar as its new creative chief

Publicis Groupe's Le Truc hires Ogilvy's Marcos Kotlhar...

Ogilvy's former New York chief creative officer fills gap left by LeTruc founding...

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Gatorade plugs new Gatorlyte as ‘rapid rehydration’ in ad with Damian Lillard

Gatorade plugs new Gatorlyte as ‘rapid rehydration’ in...

The campaign marks the start of a new “All G” marketing platform that highlights...

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How a Brazilian soccer team is marketing to U.S. fans—and what it means for global sports branding

How a Brazilian soccer team is marketing to U.S. fans—and...

Storied but little-known Flamengo franchise eyes superbrand status in an increasingly...

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Isaac Mizrahi named Alma CEO as founder takes on DDB’s McDonald's account

Isaac Mizrahi named Alma CEO as founder takes on DDB’s...

Mizrahi will maintain his co-president status as founder Luis Miguel Messianu is...

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Etsy exits emotional storytelling in new ads amid seller strike

Etsy exits emotional storytelling in new ads amid seller...

Etsy is moving away from its recent emotional work with a new campaign.

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Twitter adopts ‘poison pill’ to ward off Elon Musk takeover

Twitter adopts ‘poison pill’ to ward off Elon Musk takeover

The company is taking steps to thwart Musk’s unwelcome offer to take the company...