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Nielsen replaces CEO amid measurement turbulence
Nielsen named Karthik Rao, who headed Nielsen Audience Measurement, as CEO of the...
GroupM strikes deal with A+E to secure sponsorships for...
The goal of the deal is to help speed the pace of development of diverse content.
A concept car that protects Black drivers at traffic stops...
Omnicom agencies Goodby Silverstein & Partners and Critical Mass worked on the...
IAB and MRC’s new retail media guidelines target the industry’s...
The Interactive Advertising Bureau and Media Rating Council are tackling retail...
Nielsen rival iSpot buys 605 as it bets on measurement...
ISpot has been strong with marketers and audience measurement while 605 has history...
Behind Unilever’s ‘Black Men Love’ campaign for SheaMoisture...
Campaign battles misconceptions, recognizes shift toward self-care and mental health,...
How to get Gen Z to shop in stores
The demographic prefers branded pop-up shops and self-checkout, according to a new...
Generative AI—how marketers can prototype, experiment and...
Exploration requires a safe space and a cross-functional innovation team to oversee...
Inside TikTok and Amazon’s symbiotic advertising relationship
E-commerce giant Amazon increases advertising on hot social video site TikTok even...
Ford hires Lisa Materazzo from Toyota as CMO
The automaker also announced new roles for two members of the founding family, Elena...
