Classifields ads

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Football marketing news—see Modelo's college campaign and more

Football marketing news—see Modelo's college campaign and...

Tracking ads, brand moves and more.

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Hyundai’s NFL campaign leans into return-to-office trend, includes big Amazon ad buy

Hyundai’s NFL campaign leans into return-to-office trend,...

Hyundai buys into Amazon Prime Video’s “Thursday Night Football” while the automaker...

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Pepsi brings back vintage Madonna, Britney Spears ads for MTV’s Video Music Awards

Pepsi brings back vintage Madonna, Britney Spears ads for...

The soda brand has also revived other classic music spots, including Robert Palmer’s...

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Parents are becoming more skeptical of brands, study finds

Parents are becoming more skeptical of brands, study finds

Brands that rated highly among parents are percevied as humble, helpful and good...

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Coors Light commemorative can replicates the billboard Shohei Ohtani smashed with a foul ball

Coors Light commemorative can replicates the billboard...

Rethink’s reactive campaign also included activations at Angel Stadium after the...

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Nielsen laying off 9% of its global workforce

Nielsen laying off 9% of its global workforce

Measurement giant cites need to bring costs in line with revenue; others cite private-equity...

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Tom Brady named Delta strategic adviser and brand advocate

Tom Brady named Delta strategic adviser and brand advocate

In his latest post-NFL play, Brady signed a long-term contract with Delta Air Lines.

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Babybel cheese and Candy Land team up to reach millennial parents in nostalgic marketing play

Babybel cheese and Candy Land team up to reach millennial...

Babybel Goodness Land is meant to help kids and millennial parents find a common...

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Heineken is freezing beer into ice cubes that are 20% colder and melt two times slower

Heineken is freezing beer into ice cubes that are 20% colder...

Wunderman Thompson Thailand’s ‘Heineken Star Ice’ project taps into the common practice...

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YouTube data and partner sites need more scrutiny, MRC says

YouTube data and partner sites need more scrutiny, MRC...

Industry quality arbiter seeks audits of YouTube viewer counts and platform partners...