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Ad Age Business of Brands event—everything you need to know

Ad Age Business of Brands event—everything you need to...

Ad Age’s Business of Brands conference takes place on Nov. 8 and 9 in New York.

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Comscore, iSpot and VideoAmp get JIC’s conditional certification for currency measurement

Comscore, iSpot and VideoAmp get JIC’s conditional certification...

JIC’s move comes as Nielsen nears key Media Rating Council vote on its own new measurement...

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Watch Don Julio’s ‘love letter to Mexico’ from Anomaly

Watch Don Julio’s ‘love letter to Mexico’ from Anomaly

Tequila brand seeks to stand out in a “sea of sameness.”

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Mastering the new requirements for effective omnichannel marketing

Mastering the new requirements for effective omnichannel...

Utilizing mobile engagement data and scaling insights to other channels, all via...

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Coors Light returns to the Super Bowl

Coors Light returns to the Super Bowl

Big game ad comes at a time of “game-changing momentum.”

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Watch the newest commercials from Wendy’s, MassMutual, Dunkin’ and more

Watch the newest commercials from Wendy’s, MassMutual,...

A dad offers unsolicited advice to his adult son in a MassMutual spot.  

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Why WPP’s Rob Reilly is the ad industry’s newest podcaster

Why WPP’s Rob Reilly is the ad industry’s newest podcaster

WPP Global Chief Creative Officer Rob Reilly discusses his new “Screaming Creativity”...

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Fig hires former Accenture Song exec as its first chief strategy officer

Fig hires former Accenture Song exec as its first chief...

Amber Higgins also previously worked at Meta and Wieden+Kennedy.

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How Gen Z envisions AI improving e-commerce

How Gen Z envisions AI improving e-commerce

New data from Harris Poll and Rokt shows support for AI-powered deal-finding and...

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Magna predicts stronger US ad sales growth in 2023 and 2024

Magna predicts stronger US ad sales growth in 2023 and...

After two quarters of stagnation, digital advertising bolsters ad spend while traditional...