Classifields ads
Serviceplan Group takes minority stake in L&C NYC and launches...
Serviceplan Americas will be led by Pereira O’Dell’s Co-founders, Andrew O’Dell...
How to make sense of marketing mix modeling—and make it...
DAC debunks the four biggest marketing mix modeling myths and offers best practices...
Known hires former TikTok and Apple executive as first...
Known also hires Jordan Schultz as head of social and promotes Aya Baeshean to head...
Watch the newest commercials from Allstate, KPMG, Adidas...
Allstate’s Mayhem character, portraying a bear, breaks into a car parked in the...
McDonald’s and Burger King put up dueling outdoor ads both...
The ‘A.I’m lovin’ it’ campaign went up first—but BK was quick to respond with its...
Terry Crews launches agency Super Serious with a mini-musical...
Matt O’Rourke and Paul Sutton joins Crews as partners in entertainment-driven venture.
See Gatorade bring back ‘Be Like Mike’ in new campaign
Marks the first campaign launched under chief brand officer Anuj Bhasin, who talks...
LG captures the epic stasis of the fridgegazer in time-lapse...
TBWA\Chiat\Day NY combines a human truth and fancy tech to show off the brand’s...
Tiffany Swiney on the power of decentralized creativity
The ROT$ Worldwide CEO writes about her agency’s work with artist BigKlit.
How Ulta’s social media manager is embracing diversity...
Dylan Wiseman talks TikTok features, the value of trends and how the brand is navigating...
NFL unveils Pride fashions, says it’s ‘full speed ahead’...
League partners with Humberto Leon on capsule collection to “deepen our connection...
What the PGA-LIV combination means for brands
Surprise deal ends the golf wars but controversial backing could put advertisers...
Salesforce unveils generative AI tools for marketing and...
Marketing GPT and Commerce GPT seek to fuel advertising and shopping experiences.
How Pinterest helps marketers thrive in a cookie-less age
People use Pinterest to plan with active intent. This powers the platform’s first-party...
Burger King revists decades of Whopper ads to sell something...
BBH London and directors The Sacred Egg time-travel from the 1960s to the 2020s...
CNN CEO Chris Licht out at the network following tumultuous...
Licht had been on the job for 13 months.
