Classifields ads

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Diego de la Maza on ‘preparedness, resilience and community in the face of adversity’

Diego de la Maza on ‘preparedness, resilience and community...

The Deutsch LA executive VP, head of production writes about fighting vaccine misinformation.

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Lisa Sherman on ‘Love Has No Labels’ and beyond

Lisa Sherman on ‘Love Has No Labels’ and beyond

The Ad Council president and CEO writes about continuing “to ask ourselves, as creatives,...

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Bud Light’s struggles have been a ‘wake-up call,’ says AB InBev CMO at Cannes

Bud Light’s struggles have been a ‘wake-up call,’ says...

Marcel Marcondes says the brewer’s goal is to “celebrate and appreciate every consumer...

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Cannes Lions 2023—catching up with creatives

Cannes Lions 2023—catching up with creatives

All week long, we’ll be talking with the minds behind some of the most celebrated...

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Advertisers waste 23% of programmatic ad dollars, ANA study finds

Advertisers waste 23% of programmatic ad dollars, ANA study...

Advertisers buy low-quality websites, there is "information asymmetry," and other...

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AI will replace over 30,000 ad agency jobs, report says—here are the roles most at risk

AI will replace over 30,000 ad agency jobs, report says—here...

New data from Forrester Research predicts smaller yet more productive agencies.

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Watch the newest commercials from Macy’s, Warby Parker, Cars.com and more

Watch the newest commercials from Macy’s, Warby Parker,...

Cars.com says it offers “two million cars for two million possibilities.”

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Tubi and Mischief storm Cannes with fake movie posters for festival-goers

Tubi and Mischief storm Cannes with fake movie posters...

Reinforcing the message that Tubi has something for everyone—even advertising people.

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How Reddit protests are affecting brands and their fan forums

How Reddit protests are affecting brands and their fan...

Rebellion leads to shutdown of some of the most popular communities, including r/NBA,...

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Black Americans say brands should celebrate Juneteenth, if done right

Black Americans say brands should celebrate Juneteenth,...

Brands should prioritize educating people on the holiday and supporting Black Americans...

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Wynne Neilly on photographing Elliot Page for the cover of Time magazine

Wynne Neilly on photographing Elliot Page for the cover...

‘It truly felt like Elliot and I had made history together,’ Neilly writes of the...

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Atlantic New York offers free rides from Nice airport to Cannes—if you’ll hear the agency’s pitch

Atlantic New York offers free rides from Nice airport to...

Atlantic New York says you’ll “save 120 euros from your marketing budget—right in...

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How Pure Protein is rebranding under ex-AB InBev marketer Azania Andrews

How Pure Protein is rebranding under ex-AB InBev marketer...

The maker of protein bars, powders and shakes borrows a page from Michelob Ultra’s...

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NiK Kacy on escaping the gender binary in footwear and fashion

NiK Kacy on escaping the gender binary in footwear and...

The founder of NiK Kacy Footwear writes about their eponymous brand and launching...

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Patrick Mahomes promotes a Coors Light bear—since he can’t pitch Coors Light beer

Patrick Mahomes promotes a Coors Light bear—since he can’t...

Mischief campaign, including merch, springboards off NFL rules about alcohol endorsement.

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Cannes Lions 2023—live updates from the Croisette

Cannes Lions 2023—live updates from the Croisette

The advertising world reconvenes at the Cannes Lions International Festival of Creativity from...