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Apple taps K-pop band NewJeans for ‘Shot on iPhone’ music video

Apple taps K-pop band NewJeans for ‘Shot on iPhone’ music...

AbJimroe Jul 24, 2023 0 33

Director Wooseok Shin uses features such as Action mode and Cinematic mode to capture...

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Why L'Oréal Paris chose Kendall Jenner as its new brand ambassador

Why L'Oréal Paris chose Kendall Jenner as its new brand...

FrankLin Jul 24, 2023 0 10

Jenner became a lightning rod for 2017 Pepsi ad, but her overcoming the blowback...

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SMS marketing—how AI and data crackdowns are reviving the strategy

SMS marketing—how AI and data crackdowns are reviving the...

Kass Jul 24, 2023 0 29

With better targeting and customization tools, text message marketing is becoming...

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IPG cuts full-year guidance after second consecutive quarter of declining revenue

IPG cuts full-year guidance after second consecutive quarter...

KickT Jul 22, 2023 0 38

IPG's CEO cites issues in tech and telecom sectors and digital agencies as having...

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The ad industry gets in on the ‘Barbie’ craze

The ad industry gets in on the ‘Barbie’ craze

Astrong Jul 22, 2023 0 35

From memes to parodies, the industry is feeling Barbiemania.

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Space Invaders’ return to New York is heralded in an AR out-of-home campaign

Space Invaders’ return to New York is heralded in an AR...

JaneWalter Jul 22, 2023 0 35

Google’s partnership with Taito and Unit9 transforms the city into an augmented-reality...

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Nielsen x Comcast data deal, plus the latest from Publicis, IPG, Magna, Netflix: Datacenter Weekly

Nielsen x Comcast data deal, plus the latest from Publicis,...

Aliver Jul 22, 2023 0 27

Also: macroeconomic news in a nutshell.

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Duolingo embraces 'Barbie' movie cameo with new ad

Duolingo embraces 'Barbie' movie cameo with new ad

JimMin Jul 22, 2023 0 41

Language learning app Duolingo’s new ad will run in theaters ahead of the hotly-anticipated...

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Meta, Amazon among companies to unveil AI safeguards after Biden’s warning

Meta, Amazon among companies to unveil AI safeguards after...

Fransebas Jul 21, 2023 0 37

Under the agreement, companies will put new artificial intelligence systems through...

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DTC period care brand August looks to expand its retail presence with first marketing hire

DTC period care brand August looks to expand its retail...

Kass Jul 21, 2023 0 39

Diane Lewis, August’s first marketing hire, was selected to help the brand take...