Classifields ads
Mattel is now selling Weird Barbie, breakout star of the...
A doll based on Kate McKinnon’s character is availble for $50, though you’ll have...
Unlocking the power of local TV: How precision and reach...
By targeting ads to key audiences in high-yielding locations, brands can amplify...
Mazda looks beyond WPP as it refines its marketing approach
Mazda remains with WPP, but has wound down the holding company’s Mazda-dedicated...
Is DoubleVerify’s Scibids acquisition a conflict?
How Nielsen and other media companies are navigating the measurement upheaval, plus...
US ad employment gained 1,000 jobs in July, but pace of...
Employment is still growing in the ad business and overall economy, but at a more...
WPP cuts revenue guidance amid tech giant marketing cutbacks
Shares dropped as much as 8% on Friday.
Disney’s metaverse head departs
Mike White was supposed to lead a team that was eliminated earlier this year.
Watch the newest commercials from The Farmer’s Dog, Mint...
The Farmer’s Dog serves up “real customer testimonials” along with scenes of happy,...
Beats by Dre gamifies England star Alessia Russo’s journey...
Translation’s ‘Level Up’ spot arrives as the Lionesses storm into the tournament’s...
Programmatic remains murky but transparency costs extra,...
Some suggest it's past time to demand SSP disclosures and have marketers ask right...
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