Classifields ads

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Dessert brand revives ’90s craze, Magic Eye illusions, to bring back ’90s product

Dessert brand revives ’90s craze, Magic Eye illusions,...

VCCP London worked with the Magic Eye originators in Boston on a very ’90s campaign.

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Shark Week’s top advertisers—and more from iSpot, Kantar, Amazon, Nike: Datacenter Weekly

Shark Week’s top advertisers—and more from iSpot, Kantar,...

Also, macroeconomic news in a nutshell.

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Microsoft ad spending tumbled 40% in latest fiscal year

Microsoft ad spending tumbled 40% in latest fiscal year

Fresh stats and facts on marketers and advertising, drawing on insights from Ad...

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Procter & Gamble hikes ad spending $453 million in latest strong sign for media

Procter & Gamble hikes ad spending $453 million in latest...

Upside surprises by Google and Meta—plus L'Oréal, Unilever, Verizon and T-Mobile...

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Liquid Death’s latest taste test pits the brand against back sweat

Liquid Death’s latest taste test pits the brand against...

The gnarly third installment of the taste-test series stars Zach Holmes of ‘Jackass’...

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Black media is being hurt by agency blocklists—how Group Black and DoubleVerify plan to fix it

Black media is being hurt by agency blocklists—how Group...

The partnership focuses on educating advertisers to reduce the impact of blocklists...

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How Major League Cricket is making a play for America

How Major League Cricket is making a play for America

Inaugural season is a hit with South Asian expats.

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Watch the newest commercials from Samsung, MLB, Empress 1908 Gin and more

Watch the newest commercials from Samsung, MLB, Empress...

Major League Baseball says, “The game has changed, and fans are saying, ‘Oh yeahhhh.’”

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How Pepsi is challenging the rum and Coke

How Pepsi is challenging the rum and Coke

“Better with Pepsi” campaign features rum-label Pepsi logos.

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Nielsen rival iSpot.tv hires Leslie Wood as chief research officer

Nielsen rival iSpot.tv hires Leslie Wood as chief research...

Veteran researcher spent more than decade linking Nielsen audience data with Catalina...