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HSF establishes Australian arbitration hub
The Melbourne-headquartered hub marks the firm’s second dedicated sector-specific...
How ChatGPT can help brands find creators—and why it isn’t...
The tech could help as a thought-starter, but won’t be replacing creators anytime...
Why sales velocity is chief pipeline officer’s most important...
Christopher Willis, CMO of Acrolinx, on how he manages his expanded role.
How the pandemic damaged creativity—and why remote work...
Amid lackluster awards shows and a so-so Super Bowl, Ad Age polls execs Susan Credle,...
Final call for tickets to Ad Age Wellness conference
Leaders from Unilever, Danone and the MLB discuss how health-focused marketing is...
Sam's Club upgrades retail media network with new targeting...
Retail data can eliminate ads for things people just bought and target online consumers...
Super Bowl ads get another failing grade for director diversity
Only one Black director and four women directors helmed spots this year. Observers...
17 Black directors to hire for Super Bowl 2024
It’s time to broaden the demographic of who gets to make the spots. These directors...
Javier Campopiano named McCann Worldgroup global chief...
Javier Campopiano is joining McCann Worldgroup this year and will also serve as...
Heineken faces scrutiny over slow exit from Russia
Local operating company must sell beer to remain solvent, company says, as #BoycottHeineken...
The final data on Super Bowl 2023 celebrity overkill: Datacenter...
Also: How consumers feel about loyalty programs, macroeconomic news in a nutshell,...
Pfizer sets massive review for creative and media
Pharma titan spent $2.8 billion on worldwide advertising in 2022.
Axe employs internet ratios to promote its new fragrance...
The male grooming and fragrance brand used the online slang to compare its new fragrances...
Meta introduces AI tool as chatbot interest grows
Zuckerberg has made AI a top priority inside the company
Anniversary of Russia's invasion of Ukraine marked with...
How Tent Partnership, War Child and others are highlighting support for Ukrainians.
Beyond Black History Month—how brands can be a year-round...
6 ways marketers can ensure diversity in hiring, branding and storytelling.
