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How brands are leaning into social impact storytelling

How brands are leaning into social impact storytelling

DoorDash and John Deere discussed several social impact projects at Advertising...

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Dave's Hot Chicken's first national TV ads feature dark comedy

Dave's Hot Chicken's first national TV ads feature dark...

The fast-growing chicken sliders and tenders chain features freak demises in campaign...

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Retail media networks extend beyond traditional stores

Retail media networks extend beyond traditional stores

DoorDash, Instacart, Lowe's, Marriott and other fledgling ad services make the case...

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Shingy likes Meta, Web3 won't replace Web2 and other metaverse predictions

Shingy likes Meta, Web3 won't replace Web2 and other metaverse...

Some of the top quotes and commentary on Web3 from Advertising Week New York. 

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3 reasons podcast ads can connect brand and performance marketing

3 reasons podcast ads can connect brand and performance...

The vast majority of marketers want to bring brand and performance marketing together,...

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Marketing in inflationary times—4 ways for brands to reach frugal consumers

Marketing in inflationary times—4 ways for brands to reach...

Marketers need smart solutions to satisfy fast-changing customer needs.

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Inside Nielsen’s pricey hold on TV networks and how they’re fighting back

Inside Nielsen’s pricey hold on TV networks and how they’re...

Nielsen’s pricing and contract terms have made the U.S. the most expensive TV measurement...

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The top 5 metaverse moments of October

The top 5 metaverse moments of October

Ad Age’s monthly ranking of metaverse moments from brands and others leaning into...

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Jesus rebranding campaign will run two Super Bowl ads

Jesus rebranding campaign will run two Super Bowl ads

The 'He Gets Us' campaign plans to air 30-second and 60-second spots during the...

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Video: Why China's capital markets have dominated global IPO financing through turbulent times

Video: Why China's capital markets have dominated global...

Experts from CICC explain how and why China has defied the global narrative around...

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Streaming viewers are unsatisfied with ads—but don’t want to pay more

Streaming viewers are unsatisfied with ads—but don’t want...

Sixty-three percent of U.S. adults say cost is the deciding factor when selecting...

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Uber’s new ad formats use its first-party data to target riders

Uber’s new ad formats use its first-party data to target...

Uber's new ad format is the first release under its unified ads division.

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How agencies will be reshaped by midsize brands

How agencies will be reshaped by midsize brands

Middle-market companies need more business sophistication than CPG giants with leading-edge...

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How Qualcomm changed its narrative after patents dispute with Apple

How Qualcomm changed its narrative after patents dispute...

New CMO focused marketing on company diversification and growth.

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How Wrangler is marketing to Gen Z as well as older brand loyalists

How Wrangler is marketing to Gen Z as well as older brand...

Wrangler Global Brand President Tom Waldron joins the Marketer's Brief podcast to...

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JP Morgan announces new India leadership

JP Morgan announces new India leadership

The bank has made a series of senior appointments across India and Southeast Asia,...