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When your Ad is on the line: Predicting TV performance...
Savvy advertisers can optimize TV campaigns in-flight with digital signals - search...
Behind Lexus’ multicultural marketing approach, including...
Senior Manager of Advertising and Media Mia Phillips on the brand’s work with Marvel...
National Coming Out Day—how to support LGBTQ+ employees...
Too much talent is still locked in the closet.
Watch the newest commercials from NFL+, Kohl’s, Cuisinart...
Cuisinart says, “With Cuisinart in the kitchen, lasting memories are made.”
Ad employment fell sharply in September following summer...
Ad employment tumbled in September. Overall U.S. employment grew at a slower pace...
Adobe’s AI analytics play, VideoAmp by the second, and...
Plus: Macroeconomic news in a nutshell, your guide to Ad Age Leading National Advertisers...
Delta Air Lines takes to the fashion runway with first-ever...
The airline’s new fashion line was launched in collaboration with actress Issa Rae.
Adobe uses AI to speed up marketing mix modeling
Process that takes months is reduced to weeks, becoming practical for more marketers...
Reese's signs first NIL deals with athletes named ‘Reese’
A dozen football players will make up the roster.
Burger King reimagines 1970s ‘Have it Your Way’ jingle...
Behind the fast food chain’s marketing strategy to put a new spin on historical...
Heinz partners with vampire influencer to promote 'Tomato...
To celebrate the limited-edition Halloween product, Heinz taps E.J. Marcus, who...
Ad Age’s 2023 Creativity Awards—see the full juries
First deadline is Nov. 2; the lineup includes leaders from Deutsch LA, Droga5, Google,...
Stagwell acquires Wolfgang; Doner names a new chief creative...
Stagwell bought a minority stake in Los Angeles-based Wolfgang in 2019.
Connected TV—how to engage audience seamlessly
5 ways to take advantage of the features and functionalities the platform offers.
Limited-time offer marketing strategy—what brands need...
The link between consumer interest and expenditure is not inevitable if companies...
