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NBCUniversal’s Linda Yaccarino on why identity is the TV...
The NBCUniversal ad sales and partnerships chairman discussed why the ecosystem...
How Netflix and Disney+ can fix ad-supported streaming
Streaming-service ads are boring, repetitive and unpersuasive, say Harris Poll respondents.
McDonald’s TikTok-friendly World Cup campaign is its largest...
See the effort from Wieden+Kennedy NY, which includes “Ted Lasso” star Jason Sudeikis,...
Audio: the soundtrack of our daily rituals
For brands, understanding audio’s role in our daily rituals unlocks new opportunities...
Nearly 40% of brands likely to ditch their agency within...
SetUp’s Marketing Relationship Survey solicited input from both advertisers and...
Droga5 names chief strategy officers as the agency 'rebuilds’...
A little more than a year after its founder headed to Accenture, the agency looks...
Horizon hires Momentum CEO and former Turner president...
The new division will merge with Horizon's existing sports shop and new metaverse...
Nielsen accreditation status to remain suspended
An MRC audit committee voted on the status of the measurement behemoth.
Disney to freeze most hiring and make other cost-cutting...
The cost cuts follow a wider loss in Disney's streaming business that led to its...
Elon Musk's Twitter gets support from NBCUniversal's Linda...
Major media exec says "there is no surrogate for Twitter"—and she is not ready to...
Fake Twitter accounts are the latest brand safety concern...
Marketers are besieged by phony blue check marks making mockeries of their public...
Elon Musk says Twitter could file for bankruptcy
Elon Musk, in his first address to Twitter Inc. employees since purchasing the company...
Nike's Kyrie Irving partnership likely over, Phil Knight...
Nike Inc. co-founder Phil Knight said he expects that the company’s relationship...
Virgin Galactic hires Jayanta Jenkins as first head of...
Jayanta Jenkins, the former Disney and Samsung creative, joins space travel company Virgin...
Why FTX's crypto implosion poses major marketing concerns
FTX's fall could impact the world of crypto advertising.
Holiday marketing 2022—everything brands need to know
Against a backdrop of economic anxiety and fears of a recession, marketers are pulling...
