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How the metaverse is coming to TV—NFTs could reinvent fandom
TV Web3 executives discuss the value of evolving NFT technologies for building audiences...
Behind Waterford’s new marketing moves to attract younger...
Waterford opened its only store last week in New York in an effort to modernize...
MLB signs first CBD sponsorship for major sports in deal...
The hemp-based product will become the ‘Official CBD of Major League Baseball.’
How American Express is courting Gen Z and marketing its...
AmEx Chief Marketing Officer Elizabeth Rutledge joins the Marketer's Brief podcast...
Inflation, indulgence, influence: The changing nature of...
New research shows distinct differences in how Gen Z and younger millennials shop...
McDonald’s Cactus Plant Flea Market Box is a big hit—behind...
The fast food giant has fed into Happy Meal nostalgia, while also connecting to...
ANZ announces leveraged and acquisition finance leader
Michael Isaacs will work alongside Leigh Johnson to deliver growth across the franchise.
HKEX to relax listing rules for hard-tech companies
Hong Kong hopes to benefit from the geopolitical tensions affecting listing activity...
White & Case appoints five partners in APAC
The promotions, effective from January 2023, will help the firm to address opportunities...
Why brand ambassadors should be part of your marketing...
The goal of ambassador or creator programs is to develop real relationships with...
CPB revamps leadership team and names Brad Simms global...
Gale CEO takes dual role as Stagwell sibling's global CEO.
Retail media buying can now be automated based on shopping...
Profitero works with Pacvue and Skai to let brands instantly change bids based on...
11 execs connecting gaming to marketing
A look at brand and agency leaders diving into Roblox, mobile games and esports.
Why Amazon is a contender to land NBA media rights
Amazon has long been cited as a potential NBA bidder, and every week it defies expectations...
Marketing during a crisis—how brands should determine when...
After COVID, brands are increasingly under pressure to pause or delay a campaign...
Inside Bravo’s plans for shoppable TV
The NBCU network is using its BravoCon event as its latest step into shoppable TV
