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Nielsen’s absence from the Joint Industry Committee is...
Measurement companies, TV networks and media agencies convened to discuss new standards...
Memorable marketing messaging—the science behind concrete...
Being able to see things in their “mind’s eye” is incredibly important to consumers.
NewFronts trends to watch—AI, measurement upheaval and...
TikTok will host a presentation closed off to press, while YouTube, Meta, Snap and...
Influencer gifting creates waste and inefficiency for brands,...
A report from Traackr found that, for most marketers, fewer than half of the creators...
Trevor Noah and Roger Federer take the ‘ride of a lifetime’...
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Exploring the investible opportunity in life sciences &...
Based on bespoke research with investors, professionals active in life sciences...
Carl’s Jr. and Hardee’s owner hires new media agency as...
CKE looks to decrease investment in national linear TV in favor of digital and connected...
Comcast tops estimates despite Peacock losses, CEO exit
Peacock added about 2 million subscribers in the quarter.
Lawn care brand pressures NFL on artificial turf dangers...
Pennington timed phase two of its #FliptheTurf effort, aimed at turning all turf...
Popeyes reclaims New Orleans branding in first work from...
Chicken chain seeks an ‘ownable’ position in the fast food wars.
