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How streaming TV is bracing for a recession
From creative marketing to ad innovation, here’s a look at how streamers are tackling...
Rethink hires Saatchi NY creative chief Daniel Lobatón...
Peruvian-born creative Daniel Lobatón was behind 'It's a Tide Ad' and other campaigns.
Kristen Cavallo adds MullenLowe global CEO title
Kristen Cavallo retains her CEO post at Martin Agency while MullenLowe Chairman...
The top 5 food and beverage marketing ideas you need to...
Ad Age's ranking of the most interesting and innovative recent food and beverage...
Meet the new C-suite power couple—the CMO + the CIO
CIOs are the guardians of customer data on which growth depends. CMOs must team...
Airbnb targets new hosts looking for extra income in new...
The home-sharing brand responds to economic downturn with money-making message.
Why brands need to rethink social media brand safety—and...
Just sit right back and you’ll hear a tale. A tale of a fateful marketing journey...
Retail media success—3 simple steps that create an engaging...
Creativity is the missing link that can make all the difference.
Guarded welcome for Hong Kong moves to stem brain drain,...
Hong Kong's incentives to attract talent may be a step in the right direction, but...
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How e-commerce is powering the payments revolution
As more organisations go digital, they seek faster and more predictable ways to...
Clarification around HK's virtual assets policy comes...
Hong Kong’s regulators are moving towards the acceptance of virtual assets, with...
Capital Group appoints fixed income head
Scott Steele takes on a newly created role serving Asian and European clients, from...
White & Case launches debt finance practice in Australia
The firm is looking to address APAC’s growing private credit market.
How Popeyes is trying to restart the chicken sandwich wars
Popeyes is marketing a new blackened chicken sandwich by sharing the recipe and...
6 holiday ‘gift ideas’ for that media buyer who has everything
A tongue-in-cheek holiday “gift guide” for media buyers, with a focus on podcast...
Why Nielsen rival iSpot is investing millions in TVision...
TV measurement panel provider TVision has closed an investment round led by iSpot.tv.
