Half of new-to-cruise passengers ‘looking to take more sailings’

More than half (54%) of new-to-cruise passengers are looking to increase the proportion of their holidays spent at sea, a new survey suggests.

The top reasons cited for an increased interest in cruising over the next two years include retirement and more free time (23%), avoiding the hassle of flying (19%), value for money (18%), and the convenience of visiting multiple destinations in one trip (15%).

The research by cruise.co.uk also found 94% of first-time cruisers reported being either satisfied or very satisfied with their cruise experience.

The findings were revealed as part of a survey of more than 8,000 cruise.co.uk and seascanner.co.uk customers.

Company managing director Tony Andrews said: “These findings reinforce what we’ve been seeing in the market – not only are seasoned cruisers continuing to make cruise their first choice for holidays, but first-time cruisers are quickly becoming lifelong fans.

“The fact that so many new-to-cruise guests rate their experience positively is a testament to the incredible service, value and variety that a cruise holiday can offer. 

“With more ships, destinations and experiences available than ever, the cruise industry is well-positioned for continued growth.”