Heineken is freezing beer into ice cubes that are 20% colder and melt two times slower

Wunderman Thompson Thailand’s ‘Heineken Star Ice’ project taps into the common practice in Thailand and Laos of putting ice in beer.

Kass Kass
Sep 5, 2023 - 21:01
0 17
Heineken is freezing beer into ice cubes that are 20% colder and melt two times slower

A giant marble bust of a musician's head lying on stone pavement with people walking past it

Damien Chazelle explores love and memory in his lavish new film for Hennessy.

Welcome to Ad Age’s Creativity blog

Thank you for visiting our new Creativity blog, featuring creative coverage from across the Ad Age site, all in one place—as well as more ads and campaigns we find interesting every day. Send us pitches here, and subscribe to Ad Age for full access to our Creativity hub.

See more coverage at our Creativity hub

Subscribe to Ad Age for full access to all campaign stories