Marketings

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Unpacking Zara’s Marketing Strategy & Marketing Mix

Unpacking Zara’s Marketing Strategy & Marketing Mix

Zara owes much of its success to its clever marketing strategy. When you take a...

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How the Iran War Is Raising Packaging and Manufacturing Input Risk

How the Iran War Is Raising Packaging and Manufacturing...

Supply disruption linked to the Iran conflict has tightened energy, fertilizer,...

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Havas Play UK makes three senior appointments in ‘culture-first’ bid

Havas Play UK makes three senior appointments in ‘culture-first’...

Campaign speaks to Nick Wright, chief executive at Havas Play UK, about the agency’s...

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Are micro-dramas the future of film ads?

Are micro-dramas the future of film ads?

Creatives are "approaching storytelling from the wrong angle”, according to Christine...

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TikTok to launch paid, ad-free tier in UK

TikTok to launch paid, ad-free tier in UK

TikTok becomes the latest social media platform to allow users to opt-out of targeted...

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World Cup 2026 round-up: Adidas, Coca-Cola, Samsung and more

World Cup 2026 round-up: Adidas, Coca-Cola, Samsung and...

Tournament kicks off on 11 June.

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What Makes Heinz Marketing Strategies & Campaigns So Effective?

What Makes Heinz Marketing Strategies & Campaigns So Effective?

Heinz is synonymous with ketchup in more than 200 countries.  The brand’s success...

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KFC Marketing Strategy & “Finger Lickin’ Good” Advertising Campaigns

KFC Marketing Strategy & “Finger Lickin’ Good” Advertising...

Who doesn’t like juicy on the inside and crispy on the outside delicious fried chicken...

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Top Things You Should Know About Adidas’ Digital Marketing Strategy & Campaigns

Top Things You Should Know About Adidas’ Digital Marketing...

The digital marketing strategy and campaigns are behind much of the success of the...

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5 Leading Beverage Marketing Strategies to Pop The Fizz on Success

5 Leading Beverage Marketing Strategies to Pop The Fizz...

Are you ready to dive into the world of beverages, where the fizz of innovation...