Marketings
YouTube updates unique reach calculation, adds music for...
The updated metric aims to better account for CTV, which often has multiple viewers...
TikTok announces expanded partnership with Universal Music...
The deal will help to facilitate expanded discovery for UMG artists in the app.
McDonald’s Marketing Strategy: Why It’s Still the King...
Whether you’re grabbing breakfast in Tokyo or a late-night meal in Paris, McDonald’s...
TikTok partners with Paul McCartney for album launch
The former Beatle is releasing “The Boys of Dungeon Lane” alongside a premiere event...
Pitch Update: Honda, Just Eat, Jaguar Land Rover, Carlsberg,...
Campaign's weekly round-up of pitches, reviews and account wins.
Pepsi Marketing Strategy: Iconic Campaigns and the Taste...
Renowned all over the world, Pepsi is definitely a necessary component of people’s...
Deliveroo hires Evelyn Lopez Mendoza as head of marketing
Evelyn Lopez Mendoza will replace Caroline Harris.
How Just Eat and British Heart Foundation manage brand...
Brands were speaking on a panel regarding how brands balance traditional and new...
Hiscox brings 'The most disastrous campaign ever' to TV
Work was created by Uncommon Creative Studio
Pick of the Week: Andrex relieves childbirth poo anxieties
The campaign has been made by FCB London (now known as AMV BBDO).
