Marketings

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Nespresso unveils whodunnit mystery with George Clooney and Eva Longoria

Nespresso unveils whodunnit mystery with George Clooney...

The ad was created by McCann Worldgroup.

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BBC rolls out 'anarchic' OOH campaign marking return of SAS Rogue Heroes

BBC rolls out 'anarchic' OOH campaign marking return of...

The work was created in-house by BBC Creative.

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Publicis Groupe unites Leo Burnett and Publicis Worldwide under new Leo network

Publicis Groupe unites Leo Burnett and Publicis Worldwide...

The network includes 15,000 people across 90 countries.

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Sir Martin Sorrell: 'The role of a CMO has got easier'

Sir Martin Sorrell: 'The role of a CMO has got easier'

The former chief executive of WPP spoke at CES 2025.

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Why Marketing Agencies Should Reconsider Multitasking

Why Marketing Agencies Should Reconsider Multitasking

In the fast world of marketing, multitasking is often hailed as an important skill....

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How to Do PR: The Ultimate Guide to Public Relations in 2025

How to Do PR: The Ultimate Guide to Public Relations in...

I remember when I first heard of public relations. It was a long time ago, and I...

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Content Mills Don‘t Work — Here’s Why

Content Mills Don‘t Work — Here’s Why

Content mills: the corner of the internet where everyone's promised the moon, but...

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How Much Does an Explainer Video Actually Cost? [New Data]

How Much Does an Explainer Video Actually Cost? [New Data]

I was a teacher during the pandemic, which meant I had to become a pro at creating...

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Instagram Surveys Users on Paying for Engagement

Instagram Surveys Users on Paying for Engagement

Paying for engagement is against IG's rules, right?

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X Rolls Out In-Stream Labels for Parody and Fan Accounts

X Rolls Out In-Stream Labels for Parody and Fan Accounts

X has shipped its parody account labels in all formats.