My Favorite Amazon Deal of the Day: Samsung's 'The Frame' TV

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Credit: Illustration by Ian Moore and product image courtesy of Amazon.

After Consumer Electronics Show (CES) brought some exciting new tech products this January, older flagship models began to drop in price, and TVs were no exception. A Pro version of The Frame TV was introduced, which made the 2024 versions drop in price. Fast forward to April, and those prices have dropped further for some of the sizes. The 43-inch The Frame from 2024 is on sale for $797.99 (originally $997.99), the lowest price it has been, according to price-tracking tools. The biggest size, the 85-inch series, is seeing a record discount of $1,800, currently $2,497.99 (originally $4,297.99).

Samsung’s The Frame smart TVs have come a long way since their 2017 release. Launched to appeal to the crowd that wants a big TV but doesn’t want that TV to dominate their decor, its main feature is an anti-reflection matte display that took the “framed artwork” aspect to new levels—and with 4K picture quality. As the name implies, the allure of this TV is that it can double as a digital art frame, with its anti-glare matte display and customizable frame.

I first saw the 2022 version up close when it was released, admittedly having been fooled by my brother into thinking it was an actual painting (it really does look like one). The matte screen does a good job of making the TV seem like a painting, and it's great for bright rooms that might otherwise get a lot of glare from the screen. That version had an "average" review from PCMag due mainly to poor contrast and its price. However, the new 2024 version is the latest generation of this series and has notable improvements.

You'll get an improved refresh rate of 120Hz, the same QLED display, and 4K resolution with a Quantum 4K processor. You can buy frames separately to your taste—and even design them with a Harry Potter theme, like this guy on TikTok did.