New reality TV show to be filmed on Virgin Voyages ship

Virgin Voyages has partnered with two creative agencies to launch a new reality television show that will place contestants at the centre of a fictional murder mystery plot.

The line is working with independent creative agency SuperBloom and production company Purveyors of Pop, both based in the US, to film Mystery Voyage on Brilliant Lady as it sails the Mediterranean.

The show will see a group of travellers comprising former reality stars and other familiar faces from television collaborate and compete to assemble clues and solve crimes each week, including jewellery heists and passenger kidnappings.

Alliances may form between the contestants with new information being unearthed each week, but the sleuths will soon learn that trusting anyone is impossible.

Sir Richard Branson, founder of the Virgin Group, said: “I’ve always loved solving problems and puzzles, and have been known to be up for a game of chess.

“Solving a good mystery is much like that, and with our beautiful Lady ships as the film set, we’re bringing that romantic, mysterious, Hollywood feel to the high seas.”

Purveyors of Pop is the production company behind reality franchises such as Real Housewives, Ex on The Beach and Married To Medicine.

Producers are currently casting for the series, which is slated to air in September 2025, to coincide with the launch of Brilliant Lady.