New Unilever CEO to hire ‘20 times more influencers’ in major marketing boost

The FMCG giant’s boss will increase social media investment from 30% to 50% of total marketing spend.

ShanonG ShanonG
Mar 10, 2025 - 21:03
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New Unilever CEO to hire ‘20 times more influencers’ in major marketing boost

The FMCG giant’s boss will increase social media investment from 30% to 50% of total marketing spend.

by Robin Langford

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