Paramount x Omnicom, Trump indictment viewership, Lerma/’s teachable moment for AI: Datacenter Weekly

In a post titled “4 Months. 4 Indictments. How Much Do Cable News Viewers Still Care?,” TVRev’s Eleanor Semeraro parses the viewership data, via Inscape, from the three major cable news networks surrounding Donald Trump’s steady stream of indictments and arraignments, beginning in late March.

Spoiler: To answer the question (“How Much Do Cable News Viewers Still Care?”) ... uh, not too terribly much (although Fox News viewers seem to care the most). In terms of viewership gains related to Trump’s legal troubles, the networks have generally been seeing diminishing returns compared to the earliest indictment/arraignment. “The biggest [audience] bump occurred on the day of Trump’s first arraignment, April 4, 2023, which was related to the Stormy Daniels hush money scandal,” Semeraro reports. “Fox News led by a wide margin, capturing a 9.25% viewership share across all linear TV networks that day, followed by MSNBC (3.84%) and CNN (3.80%).”

A caveat, from Semeraro: “It’ll be interesting to see if Trump’s fourth arraignment, which is supposed to happen by early September and could include cameras in the actual courtroom, sparks renewed interest.” (The fourth case is a 41-count indictment brought against the former president and his allies by the Fulton County, Georgia, district attorney.) Stay tuned (or don’t).

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