Publicis buys LiveRamp for $2.2bn as it ramps up M&A

French agency group says US adtech firm is expert in “data collaboration” for clients, which is a growth area in age of AI because it can help to build “smarter agents”.

Fransebas Fransebas
May 17, 2026 - 23:16
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Publicis buys LiveRamp for $2.2bn as it ramps up M&A

French agency group says US adtech firm is expert in “data collaboration” for clients, which is a growth area in age of AI because it can help to build “smarter agents”.

by Gideon Spanier

Carla Serrano and Arthur Sadoun

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