The 50 Most-Cited Websites in Copilot (June 2026)

Microsoft Copilot reaches deep into the everyday software people already work in, which makes the sites it trusts worth knowing.

Copilot is woven through Windows, Edge, Bing, and Microsoft 365, and that reach is enormous: Microsoft says the Copilot apps alone draw more than 100 million monthly active users, with over 800 million people touching Copilot-powered AI features across its products. Whatever Copilot cites, in other words, lands in front of a vast, work-focused audience. With Microsoft now pushing shopping and checkout straight into Copilot chats, the commercial slant of its sources matters more than ever.

To see where it pulls from, we tracked every domain Copilot cited across a broad set of US queries, then ranked them by mention share — each domain’s slice of all the citations the top sources collectively earn. The leader is www.amazon.com, capturing 14.6% of citations.

1	www.amazon.com	14.6%	–	369,843	96
2	www.walmart.com	10.2%	–	241,365	92
3	en.wikipedia.org	9.6%	–	74,787	97
4	www.amazon.com	4.9%	–	75,708	95
5	www.youtube.com	3.5%	▲ 1	95,706	99
6	www.target.com	3.3%	▼ 1	54,201	91
7	engineerfix.com	3.0%	▲ 3	39,038	51
8	www.etsy.com	2.8%	▼ 1	106,116	94
9	www.forbes.com	2.8%	–	13,273	94
10	www.bestbuy.com	2.2%	▼ 2	35,565	89
11	www.edmunds.com	2.2%	–	18,846	86
12	www.kbb.com	2.2%	▲ 1	22,783	89
13	www.homedepot.com	1.9%	▼ 1	39,101	90
14	goto.walmart.com	1.9%	–	38,899	92
15	biologyinsights.com	1.8%	–	24,030	68
16	scienceinsights.org	1.8%	▲ 9	19,094	61
17	www.wikihow.com	1.7%	▲ 1	11,162	91
18	www.lowes.com	1.4%	▲ 1	29,537	88
19	latestcost.com	1.4%	▲ 4	12,036	38
20	legalclarity.org	1.2%	–	14,565	74
21	www.healthline.com	1.2%	▲ 5	5,636	92
22	www.merriam-webster.com	1.2%	▲ 6	12,237	91
23	www.macys.com	1.2%	▼ 7	22,529	85
24	www.msn.com	1.1%	▲ 19	16,182	92
25	www.ebay.com	1.1%	▼ 8	22,338	93
26	www.trustpilot.com	1.1%	▼ 2	12,192	94
27	www.chefsresource.com	0.9%	▲ 2	12,950	53
28	www.linkedin.com	0.9%	▲ 3	14,223	99
29	www.newegg.com	0.9%	▲ 19	16,847	84
30	www.wayfair.com	0.9%	▼ 3	17,080	88
31	www.nordstrom.com	0.9%	▼ 10	15,427	86
32	grokipedia.com	0.9%	NEW	12,212	77
33	www.mayoclinic.org	0.8%	NEW	1,900	92
34	www.consumerreports.org	0.8%	▲ 15	8,440	90
35	www.webmd.com	0.8%	▲ 6	3,250	92
36	wellyhub.com	0.8%	NEW	12,098	0
37	www.slashgear.com	0.8%	▼ 2	5,359	81
38	www.goodhousekeeping.com	0.8%	NEW	2,694	90
39	dictionary.cambridge.org	0.8%	NEW	9,817	92
40	my.clevelandclinic.org	0.8%	NEW	2,183	92
41	www.tastingtable.com	0.8%	▲ 1	6,695	82
42	www.britannica.com	0.7%	NEW	7,469	92
43	www.instacart.com	0.7%	▼ 3	12,440	86
44	necolebitchie.com	0.7%	▲ 3	10,115	47
45	www.whowhatwear.com	0.7%	NEW	4,351	83
46	www.kohls.com	0.7%	▼ 12	13,695	82
47	www.tripadvisor.com	0.7%	▼ 25	11,399	93
48	wallethub.com	0.7%	▼ 11	4,504	83
49	www.ulta.com	0.7%	▼ 13	10,872	83
50	www.motortrend.com	0.7%	NEW	4,685	84

The numbers come from Ahrefs’ Brand Radar, which tracks the responses AI platforms give to a large, search-backed set of real user queries. For this article, we looked at every domain Copilot cited across over 3 million US queries spanning all topics, then counted how often each domain appeared as a source.

For each website we report:

This article is generated and automatically kept up to date every month by Agent A, our AI agent. Each month it pulls the latest Brand Radar data, recalculates mention share and rank movement, and refreshes the chart and table above — so the figures always reflect the most recent snapshot.

To track your brand’s presence in Copilot, you’ll need to use Ahrefs’ Brand Radar.

Measure your brand’s visibility in Copilot, see the specific queries where your brand gets mentioned (and the ones where it doesn’t), the pages that mention your brand, and then compare every metric with your closest competitors: