The 'Best Action Cam of 2025' Is $85 Off for Black Friday

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Black Friday sales officially start Friday, November 28, and run through Cyber Monday, December 1, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price-tracking tools before it's over. 

Follow our live blog to stay up-to-date on the best sales we find.

Browse our editors’ picks for a curated list of our favorite sales on laptops, fitness tech, appliances, and more.

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Sales are accurate at the time of publication, but prices and inventory are always subject to change. 

At $464.99, the Insta360 X5 has hit its lowest price on record, according to price trackers—$85 off its usual $549.99. That alone might tempt anyone looking to up their action cam game, but it’s the sheer versatility of the X5 that justifies a closer look.

This is a 360-degree camera that gets you crisp 8K footage, buttery slow-mo at 4K120fps, and even 72MP stills, notes PCMag’s “outstanding” review of the Insta360 X5 (they also deemed it the best action cam of 2025). The camera is waterproof up to 49 feet, with a durable build that’s lighter and slightly taller than its predecessor. Insta360 also added user-replaceable lenses this time, a welcome upgrade for anyone who’s ever worried about scratching a $500-plus camera lens while hiking or biking.

Still, this isn’t a pick-up-and-go kind of gadget, at least not if you want to get the most out of it. Yes, the large 2.7-inch touchscreen and upgraded app make basic shooting and editing pretty intuitive. But editing 360-degree video, even with presets, comes with a learning curve. It’s not impossible, just something to factor in. On the plus side, the editing tools now include AI-powered templates and a Highlights Assistant that helps you find key moments while shooting. That, plus the voice and gesture controls, shows Insta360 is clearly trying to bridge the gap between advanced features and ease of use. And if you’re already familiar with the X4, the changes here—better waterproofing, a bigger battery, wind reduction upgrades—feel meaningful, not cosmetic.

The 2,400mAh battery clocks up to 185 minutes of footage in endurance mode, though real-world use will vary. There’s also a long list of shooting modes (Road, TimeShift, Starlapse, Bullet Time, and more) for anyone who likes getting creative. Audio is solid, with improved wind noise reduction and Bluetooth mic support, though serious creators might still prefer external recording gear. All told, this is the kind of device that rewards experimentation. It's ideal for travel vloggers, extreme sports fans, or just anyone willing to learn the ropes. It’s not cheap, and it’s not simple. But if you're looking to shoot outside the standard frame and maybe even underwater, this deal is worth considering.

Does Amazon have Black Friday deals?

Yes, Amazon has Black Friday sales, but prices aren’t always what they seem. Use a price tracker to make sure you’re getting the best deal, or refer to guides like our live blog that use price trackers for you. And if you have an Amazon Prime membership, make the most of it.

What stores have the best sales on Black Friday?

Nowadays, both large retailers and small businesses compete for Black Friday shoppers, so you can expect practically every store to run sales through Monday, December 1, 2025. The “best” sales depend on your needs, but in general, the biggest discounts tend to come from larger retailers who can afford lower prices: think places like Amazon, Walmart, Target, Best Buy, and Home Depot. You can find all the best sales from major retailers on our live blog. 

Are Black Friday deals worth it?

In short, yes, Black Friday still offers discounts that can be rare throughout the rest of the year. If there’s something you want to buy, or you’re shopping for gifts, it’s a good time to look for discounts on what you need, especially tech sales, home improvement supplies, and fitness tech. Of course, if you need to save money, the best way to save is to not buy anything. 

Are Cyber Monday deals better than Black Friday?

Black Friday used to be bigger for major retailers and more expensive tech and appliances, while Cyber Monday was for cheaper tech and gave smaller businesses a chance to compete online. Nowadays, though, distinction is almost meaningless. Every major retailer will offer sales on both days, and the smart move is to know what you want, use price trackers or refer to guides like our live blog that use price trackers for you, and don’t stress over finding the perfect timing.