The Only 3 Keyword Monitoring Tools You Need
Hence, marketers use keyword monitoring tools for two purposes: In this article, I’ll go through three tools you’ll need to get both jobs done (and even a bit more). Featured tool: Ahrefs Ahrefs is a complete SEO tool....
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Keyword monitoring has two aspects. One is about tracking a page’s position in the search results, and the other is about monitoring websites and social media for the occurrence of certain keywords. Hence, marketers use keyword monitoring tools for two purposes: In this article, I’ll go through three tools you’ll need to get both jobs done (and even a bit more). Featured tool: Ahrefs Ahrefs is a complete SEO tool. You can use it not only for keyword monitoring but also for your entire SEO strategy. The key factor that makes Ahrefs stand out is data quality. It has one of the busiest web crawlers in the world and the most active one in the entire SEO industry (study). It also features a huge keyword database of over 22 billion keywords, including the biggest keyword database for the U.S. market (more about our data). What this means is that whenever you check on your or your competitors’ keyword rankings, you can be sure you’re looking at best-in-class data quality. Note Couldn’t I just check rankings on Google manually? Not really. Google is known to personalize search results for each user (even in “incognito” mode), so you wouldn’t be looking at the most objective data. Plus, Google search doesn’t offer a ranking history, and it’s not an efficient method for tracking multiple keywords. Ahrefs offers three tools within the suite that help with keyword monitoring: Rank Tracker, Site Explorer, and Ahrefs Alerts. Rank Tracker is the main tool to closely monitor your keywords and see your ranking progress in time. You just plug in a keyword or a list of keywords, choose the location and language you want to monitor, and Ahrefs will start to gather data for you. Once the data starts rolling in, you will get weekly position updates by default. You can also get daily updates if you want to check your ranking progress more often. The key metrics to check in Rank Tracker are share of voice, position (web and mobile), traffic, and SERP features. You can analyze particular keywords or tag your keywords to analyze them in bulk. For example, you can use this data to spot declining content that could use an update. And if you want to see how you stack up against your competitors in Google, there’s a special report for that offering a comparison in all the key metrics. Want to see the keywords a website ranks for? Open up Site Explorer and check out the Organic keywords report. You will get an insight into their ranking history too. You can also check what keywords your competitors bid for and where they send their paid traffic with the Paid keywords report. Ahrefs Alerts is a tool for automated email notifications. It’s perfect for keyword monitoring because it allows you to: For example, you can use it to monitor the web for pages that mention your competitors but don’t mention you. You can also set additional filters, such as Domain Rating and website traffic, to save you some time on link building. Note Want to check unlinked mentions of your brand and products? Use another tool in the Ahrefs suite: Web Explorer. Ahrefs starts at $99/month, and you can get two months free if you pay annually. There are also two free options available: Ahrefs Webmaster Tools allows you to use Site Explorer functionality for the websites you own (among other features), and our keyword rank checker allows you to quickly check a site’s position in any country for a given keyword. Featured tool: Mention Mention is the kind of tool you’d want to use to see who talks about your brand or your competitors online and what they say. It’s what social media managers and PR professionals use daily. This tool is designed to monitor social media, forums, and conventional webpages. On higher plans, you can even monitor a selection of TV and radio outlets. Sidenote. Do keep in mind that SEO and media monitoring tools may have some overlapping features, but they are built for different marketing channels (organic search and social media, respectively). Here are some of the ways Mention can help monitor online conversations about your keywords: If you’d like to not only see but also analyze your online mentions, Mention allows you to: It all starts with defining what you’re after, and this tool lets you be as specific as possible. Apart from the standard boolean operators, you can even specify the proximity of words or phrases. For example, I can set a keyword alert that reports conversations in the U.S. about Ahrefs’ data where the words “ahrefs” and “data” are within six words of each other. What I especially like about Mention is the custom reports feature. You can mix and match whatever insights Mention offers and collate them into a single report. For instance, here you can see a comparison of “Apple Vision Pro” and “Meta Quest Pro” in the sentiment and sources dimensions on one report. It’s also worth mentioning the sources where Mention can look for your keywords. Here’s a complete list: Mention has a special feature for influencer analysis. You can use it to create a report of notable influencers talking about your brand. Or you can find people interested in what you do and make a list of potential partners. Social media teams will love this feature. When you spot an interesting mention, you can assign it to another person, and they can respond right inside the app. Mention starts at $49/month. You can get two months free if you pay annually. Featured tool: Glimpse (the Chrome extension) Glimpse is designed to make your life easier if you need to: If you’ve ever used Google Trends, Glimpse will feel familiar. It’s a tool that works on top of Google Trends, enhancing it with additional data and features such as channel breakdown or trend forecast. Note Could you just use the free Google Trends instead? Sure, although I think you’d be missing out on a lot. But don’t just take my word for it. Get Glimpse, then try to switch it off for a while and see if you can live without it. Here’s how a trend tracking tool can bring keyword monitoring to a higher level: Glimpse offers another level of keyword monitoring: niche monitoring. Head on to the “Discover” tab, find your niche, and the tool will uncover relevant keywords that have been gaining momentum. A nice touch to this report is the branded keyword indicator—a helpful suggestion for SEO. Discover is a helpful feature for those of you working in e-commerce and content creators who like to cover “hot” topics. And although it can’t substitute market research, it can be a good starting point for new product ideas. Once you find a topic that interests you, you can set an alert for it, and Glimpse will notify you of any trend changes. If you need to analyze a given keyword’s popularity, Glimpse allows you to: For example, a marketing agency could use this feature to suggest the most suitable social media channels for promoting a specific product or service. Trending keywords found in Glimpse can be a great start for keyword research carried out in Ahrefs’ Keywords Explorer (part of the Ahrefs toolkit). For example, Glimpse hinted that “wide toe shoes” is a trending keyword. Plugging that keyword into Keywords Explorer tells us there’s another keyword that essentially means the same thing but has a higher search demand in Google: “wide toe box shoes.” This means you can target this keyword instead and get more traffic. And so, starting our keyword research from “wide toe box shoes,” we can get insight into: And more. Glimpse (the Google Trends extension) starts at $49/month, and you can get two months free if you pay annually. You can also get a small piece of its functionality for free within five searches per month. For SEO and social media keyword monitoring, two tools will get you fully covered: Ahrefs and Mention. But if you want to study the trends to get an additional edge, get Glimpse too. Got questions? Ping me on Twitter or Mastodon.
Key use cases
Ahrefs’ Rank Tracker
Tagging keywords allows you to analyze keywords in bulk.
Ahrefs’ Site Explorer
Ahrefs Alerts
Pricing
Key use cases
Analyze keyword mentions across multiple platforms
TikTok, YouTube, Radio, TV, and more are available on higher plans.See influencers interacting with your keywords
Example influencer report showing only positive mentions of influencers with a score of >20.Respond to mentions of your brand and products
Pricing
Key use cases
Discover and track trending keywords in your niche
Gauge a keyword’s popularity in various channels
Glimpse + Ahrefs
A quick selection of related keywords Ahrefs found for “wide toe box shoes.”Pricing
Final thoughts
