TikTok is adding an ‘AI-generated’ label to watermarked third-party content

Image: The VergeTikTok already automatically applies an “AI-generated” tag to content on its platform made using TikTok’s AI tools, and that same label will now apply to content created on other platforms. Now, TikTok will detect when images or...

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May 9, 2024 - 21:02
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TikTok is adding an ‘AI-generated’ label to watermarked third-party content

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TikTok says it’s the first social media platform to support the Content Credentials metadata tags for AI-generated content.

By Umar Shakir, a news writer fond of the electric vehicle lifestyle and things that plug in via USB-C. He spent over 15 years in IT support before joining The Verge.

May 9, 2024, 1:31 PM UTC

Vector art of the TikTok logo.

Image: The Verge

TikTok already automatically applies an “AI-generated” tag to content on its platform made using TikTok’s AI tools, and that same label will now apply to content created on other platforms. Now, TikTok will detect when images or videos are uploaded to its platform containing metadata tags indicating the presence of AI-generated content and says it’s the first social media platform to support the new Content Credentials.

Support for the Adobe-developed tagging system (which has been added to tools like Photoshop and Firefly) comes as TikTok partners with Adobe’s Content Authenticity Initiative (CAI) as well as the Coalition for Content Provenance and Authenticity (C2PA).

Four simulated TikTok screenshots showing the process of detecting and displaying a label for AI-generated content.

Image: TikTok

TikTok writes that Content Credentials support will go through a “multi-phase implementation” on the platform. The company’s first step is to begin automatically labeling AI-generated uploads that already contain Content Credentials. The next step is adding the tags to content generated using TikTok’s AI effects that remain in place even if the content is downloaded for posting elsewhere.