‘We needed to work with men, not against them’: how effective was Say Maaate to a Mate?

Ogilvy UK’s Natalie Chester (strategy director) and David Fanner (consultant, behavioural science) discuss the high-profile campaign targeting violence against women and girls.

Konoly Konoly
Apr 16, 2024 - 21:03
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‘We needed to work with men, not against them’: how effective was Say Maaate to a Mate?

Ogilvy UK’s Natalie Chester (strategy director) and David Fanner (consultant, behavioural science) discuss the high-profile campaign targeting violence against women and girls.

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