What shifts in the industry mean for this year’s TV upfronts
RSVP and watch live Ad Age In-Depth: TV Pivot on May 24 and 25.
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The rise of streaming platforms such as Netflix, HBOMax and Hulu has created a paradigm shift for buyers and sellers in the TV industry. Meanwhile, setbacks in measurement may be a cause for concern when negotiating new ad deals. What does this all mean for ad agencies and marketing executives approaching this year's upfronts?
Tune in to the Ad Age In-Depth: TV Pivot virtual event to hear what ad sales leaders, as well as agency, brand and measurement executives think about the current state of the TV ad marketplace.
RSVP for Ad Age In-Depth: TV Pivot at AdAge.com/TVPivot
Confirmed speakers include Lynnwood Bibbens, CEO and founder of ReachTV; Marianne Gambelli, president of advertising sales, marketing and brand partnerships for Fox Corp.; Kim Kelleher, president of commercial revenue and partnerships for AMC Networks; Rob Master, VP of media and marketing for North America at Unilever; Laura Molen, president of advertising sales and partnerships at NBCUniversal; Jessica Ricaurte, chief revenue office for Nuestra.tv; and Jon Steinlauf, chief U.S. advertising sales officer for Warner Bros. Discovery.
