When it comes to festivals, brands need to build the scene

When even the world’s biggest festivals face backlash for feeling too commercial, it raises a bigger question: what is the future of festivals, and where do brands fit in?

Astrong Astrong
Mar 21, 2025 - 21:03
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When it comes to festivals, brands need to build the scene

When even the world’s biggest festivals face backlash for feeling too commercial, it raises a bigger question: what is the future of festivals, and where do brands fit in?

by Joanna Allcock

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