World Cup kick-off draws 7.7 million as ITV 'breaks record for commercial success'

Audience is ITV's highest peak of the year so far.

UsenB UsenB
Jun 12, 2026 - 19:16
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World Cup kick-off draws 7.7 million as ITV 'breaks record for commercial success'

Audience is ITV's highest peak of the year so far.

by Beau Jackson

Raul Jimenez #9 of Mexico celebrates with teammates after scoring the team's second goal during the FIFA World Cup 2026 Group A match between Mexico and South Africa at Mexico City Stadium on June 11, 2026 in Mexico City, Mexico

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