Marketings

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Media and marketing chiefs win array of awards in New Year Honours

Media and marketing chiefs win array of awards in New Year...

Recognition for leaders who worked at Channel 4, Google, Tesco, Unilever and beyond.

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Building a Team of AI Employees That Easily Scale Your Business

Building a Team of AI Employees That Easily Scale Your...

Do you feel like AI tools produce generic content that simply doesn't sound like...

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Strategic Shifts in Mining Lubricants: From Coal Decline to the EV Metals Boom

Strategic Shifts in Mining Lubricants: From Coal Decline...

The global mining lubricants market was valued at USD 4 billion in 2024 and is projected...

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5 Email Marketing Mistakes That Hurt Small Businesses

5 Email Marketing Mistakes That Hurt Small Businesses

Email marketing still works. The numbers don’t lie: $46 back for every dollar spent...

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Automated email segmentation: Setting up for better targeting

Automated email segmentation: Setting up for better targeting

Automated email segmentation uses dynamic rules and real-time data to group contacts...

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What we learned building SalesBot — HubSpot’s AI-powered chatbot selling assistant

What we learned building SalesBot — HubSpot’s AI-powered...

When I first joined HubSpot’s Conversational Marketing team, most of our website...

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Range Rover Marketing Strategy: How a Luxury Icon Dominates the Entire SUV Market

Range Rover Marketing Strategy: How a Luxury Icon Dominates...

Let’s get this out of the way first: the Range Rover marketing strategy succeeds...

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The Death of Organic Reach: What Works Right Now

The Death of Organic Reach: What Works Right Now

Has your organic reach dropped to historic lows recently? Are you looking for a...

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Go.Compare 'rests' usual mascot in favour of Ian Wright

Go.Compare 'rests' usual mascot in favour of Ian Wright

The opera singer, played by Wynne Evans, was most recently seen in the brand’s early...

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X Publishes 2026 Marketing Calendar

X Publishes 2026 Marketing Calendar

An overview of all the key events happening throughout the year.