Marketings

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Cheil UK's Rikke Wichmann-Bruun lands new role

Cheil UK's Rikke Wichmann-Bruun lands new role

She was previously chief executive of MRM UK.

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New Balance Marketing Strategy: Explore the Campaigns Fueling Their Explosive Growth!

New Balance Marketing Strategy: Explore the Campaigns Fueling...

After its greatest ad, “worn by supermodels in London and dads in Ohio,” New Balance...

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Outstanding Digital Marketing Strategies of Mercedes-Benz

Outstanding Digital Marketing Strategies of Mercedes-Benz

Mercedes-Benz generates a big plan and plays its own original marketing strategy...

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Unpacking Zara’s Marketing Strategy & Marketing Mix

Unpacking Zara’s Marketing Strategy & Marketing Mix

Zara owes much of its success to its clever marketing strategy. When you take a...

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How the Iran War Is Raising Packaging and Manufacturing Input Risk

How the Iran War Is Raising Packaging and Manufacturing...

Supply disruption linked to the Iran conflict has tightened energy, fertilizer,...

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Havas Play UK makes three senior appointments in ‘culture-first’ bid

Havas Play UK makes three senior appointments in ‘culture-first’...

Campaign speaks to Nick Wright, chief executive at Havas Play UK, about the agency’s...

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Are micro-dramas the future of film ads?

Are micro-dramas the future of film ads?

Creatives are "approaching storytelling from the wrong angle”, according to Christine...

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TikTok to launch paid, ad-free tier in UK

TikTok to launch paid, ad-free tier in UK

TikTok becomes the latest social media platform to allow users to opt-out of targeted...

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World Cup 2026 round-up: Adidas, Coca-Cola, Samsung and more

World Cup 2026 round-up: Adidas, Coca-Cola, Samsung and...

Tournament kicks off on 11 June.

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What Makes Heinz Marketing Strategies & Campaigns So Effective?

What Makes Heinz Marketing Strategies & Campaigns So Effective?

Heinz is synonymous with ketchup in more than 200 countries.  The brand’s success...