Classifields ads

bg
Celebrity Cruises names Mediahub U.S. media agency of record

Celebrity Cruises names Mediahub U.S. media agency of record

Celebrity Cruises named Interpublic Group of Cos.' Mediahub its media agency of...

bg
How Geico, New Balance and Louis Vuitton brand affinity correlates to the videos people watch: Datacenter Weekly

How Geico, New Balance and Louis Vuitton brand affinity...

Plus: Macroeconomic news in a nutshell, your guide to Ad Age Leading National Advertisers...

bg
Talk sells: the power of conversation in social shopping

Talk sells: the power of conversation in social shopping

The power of social shopping shows how conversation plays a key role, and why Twitter...

bg
How streaming TV is using Halloween in the battle for subscribers and advertisers

How streaming TV is using Halloween in the battle for subscribers...

Spooky streaming efforts look to woo subscribers and pre-holiday advertisers.

bg
Metaverse and Web3 marketing glossary—key words and terms brands need to know

Metaverse and Web3 marketing glossary—key words and terms...

A list of metaverse and Web3 words for brands and marketers. 

bg
Eleven merges into Mekanism as parent Plus Company doubles down in U.S.

Eleven merges into Mekanism as parent Plus Company doubles...

The news comes as Plus Company looks to build its base with performance marketing...

bg
TikTok wants to help movie theaters engage Gen Z

TikTok wants to help movie theaters engage Gen Z

The new ad format is part of TikTok World updates.

bg
California starts $40 million agency review for opioid education campaign

California starts $40 million agency review for opioid...

California will open RFPs on Oct. 17 for a two-year contract to create a statewide...

bg
How the metaverse is coming to TV—NFTs could reinvent fandom

How the metaverse is coming to TV—NFTs could reinvent fandom

TV Web3 executives discuss the value of evolving NFT technologies for building audiences...

bg
Behind Waterford’s new marketing moves to attract younger consumers and modernize its image

Behind Waterford’s new marketing moves to attract younger...

Waterford opened its only store last week in New York in an effort to modernize...

bg
MLB signs first CBD sponsorship for major sports in deal with Charlotte's Web

MLB signs first CBD sponsorship for major sports in deal...

The hemp-based product will become the ‘Official CBD of Major League Baseball.’

bg
How American Express is courting Gen Z and marketing its brand amid new consumer behavior

How American Express is courting Gen Z and marketing its...

AmEx Chief Marketing Officer Elizabeth Rutledge joins the Marketer's Brief podcast...

bg
Inflation, indulgence, influence: The changing nature of premium shopping

Inflation, indulgence, influence: The changing nature of...

New research shows distinct differences in how Gen Z and younger millennials shop...

bg
McDonald’s Cactus Plant Flea Market Box is a big hit—behind the strategy

McDonald’s Cactus Plant Flea Market Box is a big hit—behind...

The fast food giant has fed into Happy Meal nostalgia, while also connecting to...

bg
ANZ announces leveraged and acquisition finance leader

ANZ announces leveraged and acquisition finance leader

Michael Isaacs will work alongside Leigh Johnson to deliver growth across the franchise.

bg
HKEX to relax listing rules for hard-tech companies

HKEX to relax listing rules for hard-tech companies

Hong Kong hopes to benefit from the geopolitical tensions affecting listing activity...