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White & Case appoints five partners in APAC
The promotions, effective from January 2023, will help the firm to address opportunities...
Why brand ambassadors should be part of your marketing...
The goal of ambassador or creator programs is to develop real relationships with...
CPB revamps leadership team and names Brad Simms global...
Gale CEO takes dual role as Stagwell sibling's global CEO.
Retail media buying can now be automated based on shopping...
Profitero works with Pacvue and Skai to let brands instantly change bids based on...
11 execs connecting gaming to marketing
A look at brand and agency leaders diving into Roblox, mobile games and esports.
Why Amazon is a contender to land NBA media rights
Amazon has long been cited as a potential NBA bidder, and every week it defies expectations...
Marketing during a crisis—how brands should determine when...
After COVID, brands are increasingly under pressure to pause or delay a campaign...
Inside Bravo’s plans for shoppable TV
The NBCU network is using its BravoCon event as its latest step into shoppable TV
When your Ad is on the line: Predicting TV performance...
Savvy advertisers can optimize TV campaigns in-flight with digital signals - search...
Behind Lexus’ multicultural marketing approach, including...
Senior Manager of Advertising and Media Mia Phillips on the brand’s work with Marvel...
National Coming Out Day—how to support LGBTQ+ employees...
Too much talent is still locked in the closet.
Watch the newest commercials from NFL+, Kohl’s, Cuisinart...
Cuisinart says, “With Cuisinart in the kitchen, lasting memories are made.”
Ad employment fell sharply in September following summer...
Ad employment tumbled in September. Overall U.S. employment grew at a slower pace...
Adobe’s AI analytics play, VideoAmp by the second, and...
Plus: Macroeconomic news in a nutshell, your guide to Ad Age Leading National Advertisers...
Delta Air Lines takes to the fashion runway with first-ever...
The airline’s new fashion line was launched in collaboration with actress Issa Rae.
