Classifields ads

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Heineken CMO on the $100 million launch of low-cal Silver variety

Heineken CMO on the $100 million launch of low-cal Silver...

New ads, millions of samples are part of a “full-court press” to take on Michelob...

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ChatGPT’s new brand integration brings commerce to AI

ChatGPT’s new brand integration brings commerce to AI

Kayak, OpenTable, Klarna and Slack among the brands testing the feature.

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How Chipotle adopted viral TikTok menu hacks into its long-term strategy

How Chipotle adopted viral TikTok menu hacks into its long-term...

After partnering with creators to launch the Fajita Quesadilla, Chipotle challenged...

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Disney exits the metaverse—what it means for Web3 marketing

Disney exits the metaverse—what it means for Web3 marketing

Major media brands and platforms are retreating, leaving advertisers to wonder what...

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Meta opens brand safety tools in Facebook and Instagram feeds

Meta opens brand safety tools in Facebook and Instagram...

After initial tests, more advertisers are getting hands on adjacency tools that...

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Why women in advertising don’t need men to empower them

Why women in advertising don’t need men to empower them

7 ways to play as a team with creativity, discipline, grit, resilience and respect.

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TV upfronts and newfronts 2023 calendar

TV upfronts and newfronts 2023 calendar

Keeping track of when and where this year's TV upfronts will take place.

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See MLB's Opening Day campaign from Wieden+Kennedy celebrating game's quirky charm

See MLB's Opening Day campaign from Wieden+Kennedy celebrating...

'Baseball is something else' meant to build MLB's brand over time.

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How a possible TikTok ban could impact NIL deals

How a possible TikTok ban could impact NIL deals

Instagram could make up for any potential revenue losses for college athletes.

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Chris Pratt lies incessantly about TravisMathew’s history in comical new ads

Chris Pratt lies incessantly about TravisMathew’s history...

Apparel brand explains its offbeat anti-heritage campaign with Imagine Entertainment...