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How Reddit can help brands predict future consumer trends—including...
Reddit releases new study at CES that uses hive mind to forecast where brands should...
Kohl's TikTok response to a NSFW video is part of larger...
Raunchy content can be an opportunity for brands to attract younger customers.
BMW puts media and creative into agency review
The German luxury auto brand begins procurement-mandated review in North America...
Nielsen brings next-gen measurement to market—but isn't...
Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call...
Behind Mtn Dew’s integration in WWE’s Royal Rumble
Mtn Dew's Pitch Black beverage will be embedded in a match.
How Levi’s is tapping into TikTok, conscious consumerism...
Levi's Chief Marketing Officer Karen Riley-Grant joins the Marketer's Brief podcast...
Why Super Bowl ads will likely bypass influencers
Brands use influencers for many things, but the Super Bowl has been reserved for...
33 ad execs predict industry trends for 2023
Industry insiders polled by Ad Age forecast some potentially bumpy, but ultimately...
Warner Bros. Discovery to offer Nielsen currency alternative
Media giant strikes deal with VideoAmp to transact against in ad deals.
TurboTax's Super Bowl commercial tells people to not do...
The tax software company returns for its 10th consecutive Big Game spot.
