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Why GroupM is lowering its global ad market outlook

Why GroupM is lowering its global ad market outlook

A slowdown in digital advertising revenue and the economic impact of China’s continued...

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Introducing Ad Age’s 2022 Marketers of the Year

Introducing Ad Age’s 2022 Marketers of the Year

What powered the best marketing of the year.

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Balenciaga designer apologizes for 'inappropriate' ad campaign featuring kids

Balenciaga designer apologizes for 'inappropriate' ad campaign...

Balenciaga’s artistic director apologized for a promotional campaign that drew criticism...

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How work and personal habits meld, and why marketers must respond

How work and personal habits meld, and why marketers must...

There has been a fundamental shift in how people switch between professional and...

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Ad business cut 2,500 jobs in November amid media layoffs

Ad business cut 2,500 jobs in November amid media layoffs

Ad employment slipped in November following a strong gain in October. Overall U.S....

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Drew Brees, PointsBet fake a lightning strike in search of brand attention

Drew Brees, PointsBet fake a lightning strike in search...

The stunt involving the former NFL star receives mixed reactions.

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The Ronaldo Effect on Instagram marketing, plus TV’s top retail advertisers: Datacenter Weekly

The Ronaldo Effect on Instagram marketing, plus TV’s top...

Also: The latest ad industry employment data, macroeconomic news in a nutshell,...

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Discord offers creators ways to make money through subscriptions

Discord offers creators ways to make money through subscriptions

U.S.-based creators or Discord server operators can now charge users $3 to $200...

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How PetSmart used pet influencers to help create its holiday campaign

How PetSmart used pet influencers to help create its holiday...

PetSmart is extending the reach of its influencer partnerships beyond social media...

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Twitter ad incentives not enough to win back some advertisers

Twitter ad incentives not enough to win back some advertisers

Brands that pulled spending from the platform in wake of Elon Musk takeover are...