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April Fools' Day—the best pranks from brands

April Fools' Day—the best pranks from brands

A roundup of this year’s pranks.

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Why Google's ad test to replace cookies may face hurdles

Why Google's ad test to replace cookies may face hurdles

Search giant opens testing in Privacy Sandbox for its new platform that targets...

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H&R Block campaign provides female athletes 'a fair shot' at brand NIL deals

H&R Block campaign provides female athletes 'a fair shot'...

The company will commit $1 million and provide free tax preparation services to...

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3 ways marketers can harness zero-party data

3 ways marketers can harness zero-party data

It’s all about understanding customers’ needs by encouraging their input.

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How to become an integral part of your customer’s life

How to become an integral part of your customer’s life

Companies must infuse an experience-led consumer journey throughout the entire value...

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Vizio introduces new ad format that brings viewers from TV to streaming

Vizio introduces new ad format that brings viewers from...

Fox will be the first partner of 'jump ads.' 

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Zillow's romantic pool-hopping ad promotes app in hot housing market

Zillow's romantic pool-hopping ad promotes app in hot housing...

Zillow is promoting its app with two new spots as the spring housing shopping season...

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Sorrell’s S4 Capital again postpones annual results release, shares plunge

Sorrell’s S4 Capital again postpones annual results release,...

It’s the second time the digital advertising firm has postponed the release of its...

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How Bissell is turning its viral TikTok product into an influencer campaign

How Bissell is turning its viral TikTok product into an...

The brand’s Little Green Machine gained a cult following on the platform and now...

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Wendy’s opens metaverse restaurant in Meta's Horizon Worlds

Wendy’s opens metaverse restaurant in Meta's Horizon Worlds

The "Wendyverse" will also feature basketball and Baconators.

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Walmart's programmatic platform will offer new video ads and second-price auction

Walmart's programmatic platform will offer new video ads...

Retail giant upgrades its internet ad products in move to introduce more automation...

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Former Progressive CMO Jeff Charney debuts new marketing venture

Former Progressive CMO Jeff Charney debuts new marketing...

Former Progressive CMO Jeff Charney is debuting his new company Mkhstry, an invitation-only...

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How Molson Coors uses creative ways to collect first-party data

How Molson Coors uses creative ways to collect first-party...

Branded swag giveaways make data collection easier, says a top exec on Marketers...

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Nielsen's new owners face pressure to measure better at lower cost

Nielsen's new owners face pressure to measure better at...

Healthy profits that helped attract buyout may be unsustainable even if Nielsen...

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Crédit Agricole CIB appoints senior country officer for India

Crédit Agricole CIB appoints senior country officer...

Franck Passillier has relocated to Mumbai from Jakarta for the role.

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HSBC ramps up global sustainability hiring with three new appointments

HSBC ramps up global sustainability hiring with three new...

The bank has also announced one relocation to address energy transition opportunities...